School Welcomes Health Expert: Ronald McDonald?

Surely it’s another episode of Alice’s Adventures in Wonderland. The McDonald’s clown as the new expert on nutrition and healthy eating? Tell me it isn’t so.

It seems Ronald McDonald visited the Union Terrace Elementary in Allentown, Pennsylvania to lecture students on healthy eating and then, according to ABC News, “broke into a 40-minute ‘Go Active with Ronald McDonald’ show intended to encourage kids to up their physical activity.”

So has the leopard changed its spots? Let’s take a closer look.

McDonald’s Making Positive Moves

McDonald’s has definitely been making some good moves lately. They are adding fruits and vegetables to Happy Meals. They are discontinuing their use of pink slime. They are phasing out the cruel gestation crates that keep sows penned in tight quarters. They are testing paper cups to replace Styrofoam.

Those decisions give them a lot of points in corporate citizenship. Still, the distance between the popular McDonald’s fast-food fare and truly healthy food remains a chasm.

So when a franchisee offers cash-strapped schools $1,000 to let Ronald McDonald come in as a spokesman for healthy eating, red flags flap in the breeze.

New Alarms about Obesity

News of the school visit comes on the heels of a report published in the American Journal of Preventive Medicine that estimates 42 percent of Americans will be obese by 2030, costing the health-care system an extra $550 billion dollars.

The next day, the Institute of Medicine of the National Academies released its new report calling for a multi-faceted approach to obesity, including the goal to “Make healthy foods and beverages available everywhere.”

Health professionals not receiving perks from the fast-food industry generally agree McDonald’s is a contributor to the obesity epidemic. Adding a little fruit to a Happy Meal does not change the fat and salt content of most of the chain’s offerings. And sending Ronald McDonald out to peddle health and nutrition puts an undeserved shine on the fast-food purveyor.

Serving the Calories, Fat and Salt

Here are some examples from the McDonald’s Web site:

  • An ordinary hamburger weighs in at a mere 250 calories, 9 g of fat and 490 mg of sodium. Add a slice of cheese, and those numbers change to 300 calories, 12 g of fat and 720 mg of sodium.
  • A Quarter Pounder with cheese serves up 520 calories, 26 g of fat and 1,180 mg of sodium.
  • Most people want at least a small order of fries with that, so add 230 calories, 11 g of fat and 160 mg of sodium to any of the above.
  • A Happy Meal with a cheeseburger delivers 700 calories, 19.5 g of fat and 915 mg of sodium.
  • A strawberry shake totals 570 calories, 17 g of fat and 170 mg of sodium.
  • A snack-size serving of Chicken McBites contributes 310 calories, 19 g of fat and 490 mg of sodium.

The healthy, low-calorie, low-fat, low-salt items are outliers on the McDonald’s lineup. Only a company spokesman like Ronald McDonald would claim they are the stars of the show or even representative of the chain’s standard fare.

Cheap Way of Marketing

Come to think of it, at $1,000 a pop for a captive audience, McDonald’s franchisees can make a tiny investment with big payoffs. This is a smart company, one that is clever at finding all kinds of creative ways to keep their name in the public eye and their food expanding our waistlines.

Clare Leschin-Hoar wrote for Care2 Causes about another tactic, courting influential bloggers. The tactic pays off handsomely — free publicity with a patina of integrity.

McDonald’s is certainly not the only food company to profit from tactics that put an unmerited shine on their products. They are also not the only company marketing unhealthy food to children.

But when they send Ronald McDonald into schools, ostensibly to promote health, they fall down the rabbit hole of Alice’s Wonderland, where things are not what they seem. And they cross over an ethical boundary.

Related Care2 Stories

McDonalds Says No to Sow Stalls

Food Giants Targeting Mommy Bloggers

Care2 Success! No More Pink Slime for McDonald’s, Burger King, Taco Bell

McDonald’s Will Include Fruits and Veggies in Happy Meals

McDonald’s Trials to Stop Using Styrofoam Cups

 

Photo credits: Thinkstock

82 comments

Kathy Perez
Kathy Johnson3 years ago

wow is all i can say here

Dale Overall

Mystifying and bizarre, would do well as a science fiction novel or horror movie.

Jude Hand
Judith Hand3 years ago

I'm glad that they are making some changes, as listed in the early part of the article. I don't expect our fast food places to 'go healthy'; they know that they would then 'go broke'. But just looking at the stats listed from their website - oy! Not to mention the 'healthy' oatmeal option, mentioned by another author, with a huge sugar content.

Kevin Cline
Past Member 4 years ago

thank you

Tatyana Ivanova
Tatyana Ivanova4 years ago

That's ridiculous!

federico bortoletto

Grazie dell'articolo.

Debbie L.
Debbie Lim4 years ago

Ronald McDonald as a spokesperson for health? Hahah, very funny.

Vicky Pitchford
Vicky P.4 years ago

I don't even know what to say to that

Elaine A.
Elaine Al Meqdad4 years ago

With this statement of "McDonald’s has definitely been making some good moves lately. They are adding fruits and vegetables to Happy Meals. They are discontinuing their use of pink slime. They are phasing out the cruel gestation crates that keep sows penned in tight quarters. They are testing paper cups to replace Styrofoam".

I guess for the so called dogooders that think they know what's best for us more so than we do. I don't think they will ever be truly happy until they can amass enough people to have McDonald's shut down!


Elaine A.
Elaine Al Meqdad4 years ago

With this statement of "McDonald’s has definitely been making some good moves lately. They are adding fruits and vegetables to Happy Meals. They are discontinuing their use of pink slime. They are phasing out the cruel gestation crates that keep sows penned in tight quarters. They are testing paper cups to replace Styrofoam".

I guess for the so called dogooders that think they know what's best for us more so than we do. I don't think they will ever be truly happy until they can amass enough people to have McDonald's shut down!