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See the Bigger Picture: Bring Vision to Those in Need

See the Bigger Picture: Bring Vision to Those in Need

Warby Parker is a new eyewear brand that is transforming the optical industry into a better way of doing business; one thatís about doing good. To the founders of Warby Parker†doing good means transferring billions of dollars from large corporations to normal people by cutting superfluous costs. It also means using profits to bring prescription eyewear to those who need it most.

While in business school, Warby Parker co-founders Neil Blumenthal, Dave Gilboa, Andy Hunt, and Jeff Raider, and Dave Gilboa realized the disconnect between the production and retail cost of glasses. They’d personally experienced the pain of paying $500 dollars for the glasses they needed and were convinced that they could deliver the same quality for less. Warby Parker decided to sell glasses online, thereby bypassing the middlemen and drastically cutting costs.†With this innovative model, they are able to provide prescription eyewear for only $95. Unsurprisingly, there’s a large market of people who want affordable eyewear. Warby Parker hit their first year sales target in only three weeks and proved that†a business built to do good can succeed.

In addition to their customers,†Warby Parkerís shareholder-centric business model prioritizes their employees, the environment, and the community. The company believes everyone has a right to see.†Warby Parkerís buy a pair Ė give a pair program gives glasses to someone in need for every pair they sell. To do this, Warby Parker partners with non-profits, like VisionSpring, to provide†local entrepreneurs in developing areas with the†frames, lenses, and tools they need to provide eye exams and sell glasses. These newly trained entrepreneurs are then able to support themselves and provide an invaluable service to their community. Their neighbors, previously without access to eyewear, gain much needed vision and with that, the ability to work and care for themselves.

Leadership in a better way to do business is fundamental to Warby Parker, which is why they became†B Certified. According to Blumenthal,†B Corporations are creating the legal mechanisms that enable companies to do good in the world. B Certification is also a way †to demonstrate that doing good is not a fad for Warby Parker, but part of their DNA.

 

To find out more about Warby Parker and their many revolutionary business practices,†better know this B Corp.

 

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23 comments

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1:14PM PDT on Sep 16, 2012

Already doing this.

12:04AM PST on Dec 25, 2011

Perfect timing! I've been trying to figure out how I can afford to replace my 5-year-old glasses.

12:25AM PST on Dec 23, 2011

Thanks for the article.

12:23PM PST on Dec 18, 2011

very nice

8:39AM PST on Dec 18, 2011

great!

8:39AM PST on Dec 18, 2011

great!

12:23PM PST on Dec 17, 2011

YES..please don't just toss your old glasses. Our local library as well as the Kiwanis Club collect glasses and the good they do is unelievable ..

Thanks so much for the article!
Holly

5:51AM PST on Dec 17, 2011

Make sure all your old glasses are recycled to charities!!

12:25AM PST on Dec 17, 2011

So cool.

12:26PM PST on Dec 16, 2011

thank you....

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Disclaimer: The views expressed above are solely those of the author and may not reflect those of
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