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Should the Olympics Promote Junk Food?

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Studies Link Diet and Disease

Before the letter appeared in The Times, UK doctors had already taken the Olympics committee to task for allowing McDonald’s and Coke to sponsor the games. Their concerns were legitimate. Diet-related diseases are taking a heavy toll around the world, and a major contributor is the fast-food industry.

Just this week two more studies linked the effects of a nutritionally poor diet with serious health impacts. The first, based on data from the Dutch Paediatric Surveillance Unit, showed that two out of three severely obese children have heart disease risk factors, some as young as age two. In the second, Tel Aviv University researchers found a connection between childhood obesity and later development of colon or bladder cancer.

Before the era of highly processed foods, childhood obesity and its impacts were rare. Now, given the skyrocketing number of obese children, health systems will be hard pressed to survive the future burden of diet-related diseases.

Big Food and Health Are a Bad Fit

The marriage of the fast-food industry and sports events unites two incompatible interests, in spite of claims they can work together. At the top of the food industry’s priorities is profit, even if that profit is gained through products that undermine health. At the top of sports events’ priorities is, or should be, the health of participants and the role models they can be for young athletes.

No matter how they spin it, the fast-food and beverage industries are a questionable fit for the Olympics and athletics in general. In spite of their efforts to brand themselves as promoting health when they sponsor sports celebrities and Olympics, they make the lion’s share of their profits selling products that are poor nutritional choices.

At some point, governments and consumers will have to decide whether they can continue to endorse and even subsidize industries whose interests run counter to public benefit. The Olympics are a good place to engage in that conversation.

 

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65 comments

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5:57AM PST on Nov 26, 2012

Thank you for sharing.

4:26AM PDT on Oct 28, 2012

Thank you

7:33PM PDT on Aug 21, 2012

The Olympics need sponsors to help with expenses. If you don't like junk food or cokes that's your right. Having them as a sponsor does not mean that the atheletes eat or drink thier products but money has to come from somewhere. These large companies have the funds, so why shouldn't they contribute? It's still your own decision to use them or not. How else will the Olympics be funded? Will you give money to support them? I doubt it, so let them get money wherever they can or there might not be anothe Olympics. Without funding they can't go on.

8:49PM PDT on Aug 12, 2012

The reason McDonald's and Coca Cola have the money to sponsor the Olympics is because the consumers have overflowed their bank accounts. If everyone who has been complaining had spent their fastfood dollars at some internationally renowned health food restaurant, then perhaps the IOC would have had a healthier choice for their sponsor.

7:30AM PDT on Aug 12, 2012

it's all about money

7:49AM PDT on Aug 11, 2012

I was surprised to see McDonald's and Coke were major sponsors of the 2012 Olympic Games in London. Such a contradiction. If our athletes consume too much of this junk food, they wouldn't be Olympians.

2:20PM PDT on Jul 31, 2012

sorry, but it just doesn't fit!
Atheletics and junk food?
(if i was an athlete, i wouldn't want to be associated with McDo or Coke...)

7:14AM PDT on Jul 31, 2012

Anything for money. Stop treating the olympics like flawless events, they're not.

9:24PM PDT on Jul 30, 2012

it's unbelievably ridiculous!! i was in shock when i read that chips (fries) would not be allowed to be sold in london during the olympics...except at mctoilets. it was at that point that i realized that mctoilets must be a sponsor of the olympics. what a disgrace! those athletes sure don't get where they are by drinking coca cola and eating at mctoilets...

11:11AM PDT on Jul 30, 2012

Years ago, when a star athlete won a gold medal, he/she appeared on a Wheaties cereal box. This was the height of exposure. You were advertising a whole gain, nutritious cereal. Today, a gold medal winner becomes a flash celebrity, and their newly found agents, squeeze all they can out of them.
Except of course if your Bruce Jenner......I'd take his medal away for being an embarrassment to the nation.

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Disclaimer: The views expressed above are solely those of the author and may not reflect those of
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Lindsay Spangler Lindsay Spangler is a Web Editor and Producer for Care2 Causes. A recent UCLA graduate, she lives in... more
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