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Simple Sheet of Paper Keeps Produce Fresh 4 Times Longer

Simple Sheet of Paper Keeps Produce Fresh 4 Times Longer


Written by Melissa Breyer

Berries turning to moldy mush, dying an ignoble death in the blink of an eye; beautiful greens transforming into brown slimy leaves; mushroom sprouting new forms of fuzzy life within their gills — these are the tragedies that befall too many a kitchen. In fact, 25 percent of the world’s food supply is lost to spoilage.

The Massachussets-based company, Fenugreen, aims to address this waste with its simple innovation, FreshPaper. Fenugreen was founded by two friends, Kavita M Shukla, inventor of FreshPaper, and Swaroop Samant, a medical doctor. Kavita developed and patented FreshPaper while in high school, after she stumbled upon its spices and botanicals in a medicinal hot drink given to her by her grandmother in India to prevent a reaction to contaminated tap water.

The five-inch square paper is comprised of edible organic botanical extracts, and is simply placed into refrigerator drawers, cartons, bags and containers with produce. With no zeolite, sodium permanganate, charcoal, or plastic, a sheet extends produce life by two to four times.

The simple magic happens thanks to a secret mix of herbs — similar to what are used for medicinal purposes — that inhibit bacterial and fungal growth, as well as degradative enzymes. Sheets can be used and reused over the course of two or three weeks and then composted.

FreshPaper has launched in Whole Foods Market stores across the entire Northeast and North Atlantic regions this month. Said Shukla of the partnership with Whole Foods:

We sell FreshPaper to make it available to those who need it most. We’re excited to partner with Whole Foods Market because of the opportunity to develop our ‘Buy One, Give One’ program [for every package sold, Fenugreen will donate one to food banks or nonprofits in less-economically developed countries] and bring FreshPaper to all — ​the 1.6 billion people living without refrigeration in the developing world, as well as food banks and food pantries here at home that struggle to provide fresh, healthy food to the hungry.

​​​The award-winning product has received international recognition for its potential to change how the world keeps its food fresh. It will retail at Whole Foods Market stores in packs of 8 sheets for $4.99.

This post was originally published by TreeHugger.


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Photo: Jeremy Cherfas/flickr

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3:05PM PST on Jan 14, 2013

Thank you TreeHugger, for Sharing this!

6:21AM PST on Dec 18, 2012

Thank you TreeHugger, for Sharing this!

10:40AM PDT on Jul 8, 2012

Sounds great! I'll try it as soon as I can get it =)!

5:02PM PDT on Jul 5, 2012

It sounds great. I would love to try it. No whole food anywhere that I know of. I'll keep using my Tupperware, which works great too.

6:39AM PDT on Jul 4, 2012

I'll have to try this product. The price will come down when more stores carry this product. Then Whole Foods will have to lower their prices to compete.

11:35AM PDT on Jul 2, 2012

I agree the price could be lower, but considering what fresh vegetables & fruit currently cost, I think it would be a savings overall--if only there was a Whole Foods store less than 3 hours from my home. I live in an agricultural area, which not surprisingly is under-populated. This product definitely should be available online and/or outside urban areas--which is where Whole Foods appears to have all their stores.

10:04AM PDT on Jul 2, 2012

GREAT IDEA!!..... PRICE??.....too high.....Give us a break as produce prices vary all over the map according to the calendar....we need some cooperation from these super markets!!

6:08AM PDT on Jul 2, 2012


3:03AM PDT on Jul 2, 2012


12:20AM PDT on Jul 2, 2012

Interesting, and sounds like a good product. I wonder how long it might take microbes to become resistant to its properties.

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