The Internet does love cute kitties, but skydiving?
The latest Internet sensation comes from a commercial produced by Folksam, a Swedish pet insurance company. The video depicts cats skydiving to the soothing sounds of R. Kelly’s “I Believe I Can Fly.”
Understandably, many cat lovers have reacted with shock and fury. “This is not funny or cute,” one wrote. Other responses included: “It is cruel,” “That’s disturbing,” and “Wrong on so many levels.”
Why use skydiving cats?
Folksam explains that the company asked its customers to suggest web advertisements. Eva, who insures her cat with the company, suggested skydiving cats spelling out her name.
The company’s marketing department thought it was a good idea, so they produced the commercial entitled: “Folksam Reklamfilm: Evas Katt.” (Commercial for Folksam: Eva’s Cat.)
“We are owned by our customers, and this commercial is dedicated to one of our owners, Eva,” reads a translation of the video’s description. “Her heart beats for [her] cat.”
The description also points out that Folksam didn’t make any felines parachute to the ground to the “Space Jam” soundtrack. “We have of course followed the Animal Welfare Act and not thrown out a few cuties from an airplane,” the description claims.
The skydiving cats may not be for real, but the Internet reaction has been huge. Folksam uploaded their commercial to YouTube on November 9, and it now has almost half a million views.
In fact, no cats flew. People were shot skydiving and then, using a green screen, they were replaced with cats. Those felines never left the studio. According to Folksam’s marketing director, speaking on this CNN YouTube video, the cats were held, not dropped, and a fan was used to simulate a blowing wind.
You can watch the commercial here:
This, on the other hand, is a video from Russia, of a cat actually skydiving:
And a quick scan of YouTube reveals several skydiving dogs.
What do you think? Even if the cats did not fly, is it a good idea to make such a commercial?
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Photo Credit: screenshot from YouTube video