Success! Ellen Foes Abandon JC Penney Attack

One Million Moms, who has been petitioning to have Ellen Degeneres fired from being a JC Penney spokesperson, has announced it’s giving up its campaign.

One Million Moms director Monica Cole told religious conservative rag OneNewsNow that OMM is so busy with its other campaigns that they’re going to let this one go.

She did try to put a positive shine on the national criticism the group received over its bigoted campaign, saying:

“But we have heard back from so many of our members,” she claimed. “We have heard back from men and women – not just moms – saying they will no longer shop there at JC Penney, as long as Ellen DeGeneres is their spokesperson.”

She goes on to say:

“Everyone works hard for their money, and they want to spend their money with companies that have the same values as them. And JC Penney stated that Ellen DeGeneres shares the same values that they do. So obviously, it’s not the same as Christians or conservatives, which is unfortunate [because] JC Penney was founded by a Christian man.”

Apparently only the kind of people who founded a company should be allowed to work for said company, so by that ill-logic that would just be (dead?) Christian men then, huh One Million Moms?

Just in case you were wondering what kind of “Christian” beliefs One Million Moms has been spouting recently, you may remember the letter they sent to JC Penney over this, which in part read:

“Their marketing strategy is to help families shop and receive a good value for their money. Degeneres is not a true representation of the type of families that shop at their store. The majority of JC Penney shoppers will be offended and choose to no longer shop there. The small percentage of customers they are attempting to satisfy will not offset their loss in sales. [...] By jumping on the pro-gay bandwagon, JC Penney is attempting to gain a new target market and in the process will lose customers with traditional values that have been faithful to them over all these years.”

Ellen fired back on her talk show, saying that her”haters” were her “motivators” and showing how much support she had received on the One Million Mom’s Facebook page alone.

The Moms were dealt another blow last week when it was announced that an Archie comic they had been protesting over its gay marriage storyline had sold out in stores.

Unfortunately, it seems the Moms’ boycotts aren’t going that well, though apparently they do make good promotional opportunities for those they’re meant to be protesting.

Thank You to the 3,200+ who signed a petition thanking JC Penney for standing behind Ellen. Your advocacy has sent an important message to the store that its shoppers and potential customers value a business that supports equality.

“Moms” Fighting “Schweddy Balls”

Group Attacks JC Penney for Ellen Degeneres Partnership

Image used under the Creative Commons Attribution License with thanks to ropaulrevolt2008.

Disclaimer: The views expressed above are solely those of the author and may not reflect those of
Care2, Inc., its employees or advertisers.

Sheri P.

8:12AM PDT on Jul 1, 2012

OMM sound like bigoted hypocrites to me. didn't christ accept EVERYONE?

July 1
send a green star

Angela L.

12:23PM PDT on Mar 28, 2012

Good points! Barbara and Viviana. I still shop at JC Penny if the price is right and if I can find anything that suits me. If those OMM is so religious, why do they have so much hate against people who are not guilty for anything or being so biased. Does it say so in the bible that you only like or help Christians ONLY/! Being gay is not a crime, not worse than those who kill, rob, steal or cheat from others. Wake up people, have some common sense. We should practice to love more and NOT HATE. Start living with sensibility. There are much meaningful things to do than attacking others.

March 28
send a green star

Emily D.

11:44AM PDT on Mar 27, 2012

Yay! Go JC Penny! And the last time I checked One Million Moms only has about 40,000 members. So where di the one milion come from?

March 27
send a green star

Barbara J.

8:56AM PDT on Mar 26, 2012

why does everything broken down into religion,sexual preference,skin color,etc. If the place i shop has the best prices and selection and quality I will go there;same with my health care-as long as the person is clean and can help me-I let them;the person trying to hurt me or kill me it does not make a difference once your injured. THIS HAS TO STOP!! America will not survive any more prejudices-lets just get back to simple words-PLEASE,THANK YOU,EXCUSE ME

March 26
send a green star

Past Member .

5:16PM PDT on Mar 25, 2012

Love Ellen and good for you JcPenny for standing their ground!!! Shame on "one million moms" they should know better that God LOVES EVERYONE!!!!!!!

March 25
send a green star

Anto Lucia Gio F.

10:28AM PDT on Mar 25, 2012

... still a lot work to be done on freedom and racism subject..
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