One Million Moms, who has been petitioning to have Ellen Degeneres fired from being a JC Penney spokesperson, has announced it’s giving up its campaign.
One Million Moms director Monica Cole told religious conservative rag OneNewsNow that OMM is so busy with its other campaigns that they’re going to let this one go.
She did try to put a positive shine on the national criticism the group received over its bigoted campaign, saying:
“But we have heard back from so many of our members,” she claimed. “We have heard back from men and women – not just moms – saying they will no longer shop there at JC Penney, as long as Ellen DeGeneres is their spokesperson.”
She goes on to say:
“Everyone works hard for their money, and they want to spend their money with companies that have the same values as them. And JC Penney stated that Ellen DeGeneres shares the same values that they do. So obviously, it’s not the same as Christians or conservatives, which is unfortunate [because] JC Penney was founded by a Christian man.”
Apparently only the kind of people who founded a company should be allowed to work for said company, so by that ill-logic that would just be (dead?) Christian men then, huh One Million Moms?
Just in case you were wondering what kind of “Christian” beliefs One Million Moms has been spouting recently, you may remember the letter they sent to JC Penney over this, which in part read:
“Their marketing strategy is to help families shop and receive a good value for their money. Degeneres is not a true representation of the type of families that shop at their store. The majority of JC Penney shoppers will be offended and choose to no longer shop there. The small percentage of customers they are attempting to satisfy will not offset their loss in sales. [...] By jumping on the pro-gay bandwagon, JC Penney is attempting to gain a new target market and in the process will lose customers with traditional values that have been faithful to them over all these years.”
Ellen fired back on her talk show, saying that her”haters” were her “motivators” and showing how much support she had received on the One Million Mom’s Facebook page alone.
Unfortunately, it seems the Moms’ boycotts aren’t going that well, though apparently they do make good promotional opportunities for those they’re meant to be protesting.
Thank You to the 3,200+ who signed a petition thanking JC Penney for standing behind Ellen. Your advocacy has sent an important message to the store that its shoppers and potential customers value a business that supports equality.