Success! Heineken Severs Ties With Dogfighting Event
After a photo depicting an illegal dog fight at a Mongolian nightclub populated with Heineken posters went viral, countless people had a lot of negative things to say about the Dutch brewing company. However, Heineken has made it very clear that they have no ties to the night club and apologize for the confusion.
The picture was actually taken back in 2010 and the owner of the club has admitted that the Heineken posters were from a sponsored event that happened the night before. Heineken has taken a number of steps in attempts to right this wrong, including withdrawing all of their promotional materials and products from the club, ceasing relations with the club entirely, and instructing distributors to check every location where Heineken is sold to make sure an incident like this one does not happen again.
In a statement published on their website, Heineken describes the entire incident as “very distressing and completely unacceptable.” They go on to say,
“As a company and a brand owner, we do not and would never knowingly support any event, outlet or individual involved in this type of activity. It is against our company and brand rules and – more important – against our company values.”
Heineken encourages consumers to alert them of any other illegal activity. Thanks in part to some great Care2 members who started and signed this petition.
Thank you Care2 members for continuing to fight to make the world a better place!
Photo credit: Think Stock