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Success! Heineken Severs Ties With Dogfighting Event

Success! Heineken Severs Ties With Dogfighting Event

After a photo depicting an illegal dog fight at a Mongolian nightclub populated with Heineken posters went viral, countless people had a lot of negative things to say about the Dutch brewing company. However, Heineken has made it very clear that they have no ties to the night club and apologize for the confusion.

The picture was actually taken back in 2010 and the owner of the club has admitted that the Heineken posters were from a sponsored event that happened the night before. Heineken has taken a number of steps in attempts to right this wrong, including withdrawing all of their promotional materials and products from the club, ceasing relations with the club entirely, and instructing distributors to check every location where Heineken is sold to make sure an incident like this one does not happen again.

In a statement published on their website, Heineken describes the entire incident as “very distressing and completely unacceptable.” They go on to say,

“As a company and a brand owner, we do not and would never knowingly support any event, outlet or individual involved in this type of activity. It is against our company and brand rules and – more important – against our company values.”

Heineken encourages consumers to alert them of any other illegal activity. Thanks in part to some great Care2 members who started and signed this petition.

Thank you Care2 members for continuing to fight to make the world a better place!

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Photo credit: Think Stock

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65 comments

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2:34AM PDT on May 1, 2012

well done to them. nice to know they care

2:52PM PDT on Apr 30, 2012

Dog fighting isn't legal in a lot of countries but it still goes on which is very sad. But I think after Heineken was made aware of the situation it took the appropriate steps. I'm glad that they responded to this issue and I think many other companies would too if their products were associated with animal abuse activities. It's great that Care2 supporters can bring these things forward.

1:45PM PDT on Apr 30, 2012

It's a start.

12:10PM PDT on Apr 30, 2012

Katherine W. ikr?me and my sister just did the same thing like,not even 1 week ago.and think if every1 did they same things tht we do to help animals,the world wud b a much better place.

11:21AM PDT on Apr 30, 2012

Bravo!!!

9:46AM PDT on Apr 30, 2012

Heineken should not only stop sponsoring this club, what about donating a (larger) sum of money for ending dog fights, or any other animal-related issue, and what about sueing this club for the negative impact the foto had?

9:23AM PDT on Apr 30, 2012

I can't believe this is legal in any country. Both sickening and sad.

9:07AM PDT on Apr 30, 2012

This just goes to show that our voices can be heard and apparently ARE being heard. We need to keep using our voices to speak up against the abuse, neglect, abandonment, torture and murder of animals.

I'm glad that Heineken has taken steps. I wish that other companies would step up to the plate and end the abuses against animals. My current focuses are now boycotting companies that do product testing on animals and those that use Palm Oil.

8:54AM PDT on Apr 30, 2012

First of all...dog fighting is illegal. The people that own the club should be arrested. And not to be mean but...Heineken beer sucks!

8:30AM PDT on Apr 30, 2012

Thank you Heineken.

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