Utah-based Best Friends Animal Society is taking a new approach to encouraging people to spay and neuter their pets by getting us to think of our pets the same way we do about our children, most of who have probably gotten the infamous “sex talk” at some point.
The PSAs feature Modern Family’s Eric Stonestreet, NCIS:LA’s Linda Hunt and musician Paula Cole and add a little humor to the seriousness of the pet overpopulation problem.
“We felt it was important to present the messaging in an attention getting way that didn’t make people feel guilty or sad,” Amber Ayers, the society’s senior marketing and creative manager, told ABCNews. “When we looked at the research, most people planned on spaying or neutering their pets, but there was just a lot of confusion about when to do so and this leads to the ‘oops’ litter. ”
The Fix at Four campaign was created with support from TM Advertising and MRM in Salt Lake City and is intended not only to encourage people to spay/neuter at all, but to change the mindset we have about our pets. For more info, visit the Fix at Four website.
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