Team Obama Finally Embraces ‘Obamacare’

It has taken two years, but finally Team Obama has embraced the opposition’s term for the Affordable Care Act: ‘Obamacare.’

Last October, the president told an audience:

They call it Obamacare. I do care, thatís right. (Applause.) The question is, why donít you care? The question is, why donít you care? You should care, too. Some of these folks making central to their campaign pledge to make sure that 30 million people donít have health insurance. What kind of inspiring message is that? (Laughter.)

But otherwise the White House has spurned the term. Last year Rep. Debbie Wasserman Schultz asked whether the ďdisparagingĒ term should be permitted on the House floor.

Signs that this might change can be seen on the Obama 2012 campaign website, which has embraced the still majority unpopular health care reform with numerous videos on its positive impact as well as including a big section on it in the recent 17 minute campaign video.

Then on Friday, Chief Strategist David Axelrod sent out an email to supporters announcing the full embrace as per the President’s words in October.

I like Obamacare. I’m proud of it — and you should be, too.

Here’s why: Because it works. So if you’re with me, say it: “I like Obamacare.”

Campaign manager Jim Messina’s email said:

If you’re tired of the other side throwing around that word like it’s an insult, then join me in sending a message that we’re proud of it.

His opponents have made a big deal of the Democrats being ashamed and silent on health care reform (see this video from the Republican National Committee) and The White House did not host any events highlighting the law’s two-year birthday, so the pivot appears to be to take this head on. They may also see it as useful to ‘own’ it, given how Romney has been avoiding talking about it as the reforms are so clearly based on his own in Massachusetts.

The Democrats are also keen to link ‘Obamacare’ to their push around a Republican ‘War on Women’ narrative, releasing this video which points to the elements of health care reform which remove gender provisions in insurance that make health care more expensive for all women.

Arguments are currently being heard in the Supreme court on the Affordable Care Act’s constitutionality. Most legal experts believe that it will be upheld.

Related stories:

Obamacare Supreme Court Arguments: The Basics

Dispatches From The War On Women: All Eyes On Health Care Reform

GOP Blocking Health Care Reform At The State Level

Image from Campaign website


Carlos B.
Carlos Bagram4 years ago

Hell if you want to add a 1% Fast Food tax then by all means go ahead! My family eats at McDonald’s maybe twice a month and we spend maybe $56 a month on it, so if my McDonald's bill goes up to $56.56 in order to help avoid Mandatory healthcare, I will not fight it.
And finally, this would be the fairest way to fight healthcare costs across the board! Why? Because for as much as American Citizens can complain about illegal Aliens absorbing American services (and every American Citizen has the right to be upset about this and has the legal right to complain about it), they have to admit that even illegal aliens who smoke and eat fast food will not be able to dodge this one and will be paying taxes to offset some of the costs they attribute to. Thank you for reading my friends, I am just one American Citizen who thinks that both the GOP and the DEMs are components of the steam roller system that cause havoc on your constitutional rights.

Carlos B.
Carlos Bagram4 years ago

Tobacco tax alone can take a good chunk out of the healthcare costs, no questions asked since the money from the disease will pay for the cost of treating it and much more.

So why did the PPACA not even look in this direction?
Instead of a single Payer system, how about a centralized Healthcare fund. The two are not the same thing, and leaves the option of public and private healthcare. Why? Because the money is already there! This abuse by the Government to Mandate your purchase into health insurance is uncalled for when they can look inwards and realign themselves to stop stealing from us and actually put our tax dollars to work in a more efficient way. And here is another nutty idea, if you want to make anything mandatory towards healthcare then instead of the IRS pushing out X amount of tax refund checks (Which get abused via easy fraud) while we wonder how to lower the healthcare costs, why not take a mandatory portion of the refunds to go toward healthcare? It’s free money in some people’s eyes so it should not bother you in the least if part of it goes to pay for your healthcare.

Carlos B.
Carlos Bagram4 years ago

Something must be done for healthcare, I totally agree. But there is a middle ground I wish to inject, so please call me daffy but let’s entertain this idea just a little bit. The first reality we have to face is the massive weight brought in by the US population vs. Lack of funds paid toward medical facilities (I’m not pointing out illegal immigrants as the only ones but let’s call a spade a spade and admit they attribute more to the weight of the cost than to the relief of it). In order to solve a problem we must address the problem with naked eyes. I am actually a believer in the realignment of the ‘sin tax’. Think about a few things, Healthcare is the most costly expense after Social Security, certain items like tobacco are major causes of healthcare issues, each state imposes a tax on Tobacco along with the Federal Government tobacco tax, these taxes generate multiple Billions of dollars of revenue each year for each state and billions for the federal government, only a fraction of the revenue is used towards programs to help people quit or partially fund healthcare costs of tobacco related illness, there is no mandate that pushes this revenue to pay entirely for healthcare or even dedicate 80% of it towards healthcare even though the product directly contributes to the cost of healthcare… The math just doesn’t add up!

Ellen Emerson
Ellen Emerson4 years ago

Nicole, I'm one of those "delusional animal lovers" you seem to be so down on. I don't understand how that relates to what Jeffrey wrote? And I certainly don't support what he wrote. I think overall Obama has done more good than harm and I will be voting for him again.

As a woman you had better think about doing so too, or you may NOT be able to vote in the next election - you will be barefoot and knocked up, cooking dinner for your 5 other kids.

Jamie Clemons
Jamie Clemons4 years ago

Obusha care is a cop out so we don't get real health care reform such as a public option or universal health care and we should settle for nothing less than universal health care.

Jamie Clemons
Jamie Clemons4 years ago

I like the raised age for dependants and not dropping people for pre-existing conditions, but I do have problems with the bailout mandate to the health insurance industry for people who can not afford health care to be forced to buy insurance that they can not afford with no public option and no universal health care we were sold out to the health insurance companies who are the ones who are benefiting from this Obusha care.

Dianne D.
Dianne D.4 years ago

I'd much rather have Obama health care program than to be slaves to the health insurance gaints. They (health insurances) have and are spending hundreds of millions of dollars to get the Republican puppets to get rid of Obama's health insurance.

Diane Piecara
Diane Piecara4 years ago

The U.S. healthcare system is a complete embarrassment. As the whole world knows by now, we pay over twice as much per person as ANY other developed country while millions get no care at all. For sure, healthcare reform was badly needed. Additionally, rising medical costs must be regulated. They completely are insane.

Roseann D.
Roseann d.4 years ago

I know a former Obamacare that he's been found to have a serious heart condition, and his insurance premiums would have gone sky high, suddenly he finds that Obamacare is a pretty good thing after all. He's had a lot of time to convalesce and think on that one.

Roy M.
Roy M.4 years ago

Single payer would have been an even better name.