The Dragonfly Effect: Review and Giveaway [Video]

This article originally appeared on ChrisBrogan.com and is republished here with permission.

I’m a big fan of Jennifer Aaker and Andy Smith’s book The Dragonfly Effect: Quick, Effective, and Powerful Ways To Use Social Media to Drive Social Change. It’s not only a book about social change, but it’s a book about understanding the formula for how to use web tools to build marketing value. It’s only extra awesome because it helps the social cause moment.

Aaker works down the hall from Chip Heath (Made to Stick, Switch – wait, did I call him Chip Heath or Chip Kidd in my video? You tell me!), and in a way, it shows. Dragonfly Effect has a great memorability factor and a formula that you want to absorb and apply to your own projects. Check out my review.

This book goes into my top 10 for 2010 as far as marketing books that actually teach you something. I really recommend Dragonfly Effect. Let me know what you think of it.

WIN THE BOOK! Enter a comment below and you will automatically be entered to win a copy of The Dragonfly Effect. Winner will be announced December 14. Good luck!

Photo credit: The Dragonfly Effect
By Chris Brogan

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100 comments

Robert O.
Robert O.5 years ago

Thanks.

Colin Hope
Colin Hope5 years ago

Noted!!

Mathijs De Maersschalck
Past Member 5 years ago

Thanks for posting, sounds like an interesting book, might buy it, haven't decided yet.

Daphne Waisel
Daphne Waisel5 years ago

sounds very interesting..................

Chihiro I.
Chihiro I.5 years ago

This sounds like an amazing book! I'd never heard of it before (thanks for introducing), but I completely agree that web tools are a great way to spread awareness and promote social change. As a high school student, I always try to make use of websites such as Facebook or Tumblr to advocate causes I truly care about, by posting links/articles, asking people to sign petitions or inviting them to causes that I am organizing in my school. I think that this is a great way to spread the word because the web is so universal and word spreads amazingly quickly--in both good ways and bad--and it's crucial to oversee that the benefits outweigh the harm of such an innovative tool. May the future of our society be bright--in both the real and virtual worlds!

Cara McKinnon
Stacy G.5 years ago

I would like to win a copy of this book.... o_o

Felicia Mareels
Felicia Mareels5 years ago

GOSH I LOVE THIS IDEA. EVERYWHERE I LOOK THE EXCELLORATION OF INTERCONNECTEDNESS IS FOURISHING AND I SEE THIS BOOK AS PROOF OF THE EVOLUTIONARY WAVE OUR CONSCIOUSNESS IS GOING THROUGH RIGHT NOW. YES. . . WE NEED PRACTICAL HOW TO'S TO CREATE A SUSTAINABLE FUTURE
THANKS SO MUCH FOR YOUR GOOD WORK AND THAT YOU CALLED IT DRAGONFLY EFFECT. THE TITLE CALLS THOSE WHO NEED TO REMEMBER WHAT THAT MEANS. I FEEL A CERTAIN JOY TO BE ADDRESSED THIS WAY.
FELICIA

Carol Cowbrough
Carol Cowbrough5 years ago

Noted. Thanks.

Donna Holland
Donna Holland5 years ago

This sounds interesting for those of us who are or who wish to be involed with non-profit work.

Nanna C.
Nanna C.5 years ago

I work as a volenteer for a nonprofit organization this book seams to be a must have. Hope to win this splendid competition.