As part of a new project, animal advocates are playing up the idea that no home is complete without a dog and are trying to reach potential new adopters through partnerships with Ikea and a growing number of furniture stores.
As part of the Home for Hope campaign, the Animal Lovers League and Save Our Street Dogs teamed up with Ikea, which had a team take photos of adoptable dogs, make life-size cardboard cutouts and place them throughout Ikea showrooms. Sandra Keasberry, assistant marketing manager at Ikea said the company is happy to help kick start this campaign because “it’s a very refreshing and unique way to encourage Singaporean’s to adopt homeless dogs.”
Now shoppers visiting select Ikea stores in Singapore will be able to envision what a new would-be canine companion would look like hanging out in their homes …and will hopefully be inspired to adopt.
Store visitors who are interested in adopting one of the featured dogs can find out more about them by scanning QR coded tags on the cutouts, which will take them to individual bios and a video about each dog.
As Carrey Dunne points out at Fast Co.Design, even if shoppers don’t adopt one of the dogs, the project will still raise much needed awareness about the plight of shelter dogs in need of forever homes and the importance of adoption, which will in turn help curb puppy mills.
The project’s supporters also raise another important point, stating on its website:
Home for Hope was borne out of a pressing issue. With a limited budget, most animal shelters can only afford to voice their messages using social media. Problem is, their followers are pet lovers, and most already own pets. Hence, adoption rates are low.
Kua Yiwen stated on the video below that even though Save Our Street Dogs has around 30,000 fans, many already have dogs and the number of potential adopters they’re reaching on social media is nowhere near that number. Hopefully this project will help rescuers reach a new audience of people who were either already considering adopting a dog or who may simply fall in love with one of the featured dogs and decide to welcome them into their family.
To learn more about the dogs and the project, visit Home for Hope.
Photo credit: Thinkstock
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