Thinking of Adopting a Dog? Head to an Ikea Showroom

As part of a new project, animal advocates are playing up the idea that no home is complete without a dog and are trying to reach potential new adopters through partnerships with Ikea and a growing number of furniture stores.

As part of the Home for Hope campaign, the Animal Lovers League and Save Our Street Dogs teamed up with Ikea, which had a team take photos of adoptable dogs, make life-size cardboard cutouts and place them throughout Ikea showrooms. Sandra Keasberry, assistant marketing manager at Ikea said the company is happy to help kick start this campaign because “it’s a very refreshing and unique way to encourage Singaporean’s to adopt homeless dogs.”

Now shoppers visiting select Ikea stores in Singapore will be able to envision what a new would-be canine companion would look like hanging out in their homes …and will hopefully be inspired to adopt.

Store visitors who are interested in adopting one of the featured dogs can find out more about them by scanning QR coded tags on the cutouts, which will take them to individual bios and a video about each dog.

As Carrey Dunne points out at Fast Co.Design, even if shoppers don’t adopt one of the dogs, the project will still raise much needed awareness about the plight of shelter dogs in need of forever homes and the importance of adoption, which will in turn help curb puppy mills.

The project’s supporters also raise another important point, stating on its website:

Home for Hope was borne out of a pressing issue. With a limited budget, most animal shelters can only afford to voice their messages using social media. Problem is, their followers are pet lovers, and most already own pets. Hence, adoption rates are low.

Kua Yiwen stated on the video below that even though Save Our Street Dogs has around 30,000 fans, many already have dogs and the number of potential adopters they’re reaching on social media is nowhere near that number. Hopefully this project will help rescuers reach a new audience of people who were either already considering adopting a dog or who may simply fall in love with one of the featured dogs and decide to welcome them into their family.

Since the project started, other furniture stores have also gotten on board with the idea of showing off adoptable dogs, including Foundry, Grafunkt, Commune, Journey East and Noden Collective.

To learn more about the dogs and the project, visit Home for Hope.

Photo credit: Thinkstock

131 comments

Jim Ven
Jim Venabout a year ago

thanks for the article.

Carrie-Anne Brown
Carrie-Anne Brownabout a year ago

thanks for sharing :)

Janice Thompson
Janice Thompson2 years ago

I cannot afford to have a dog. I wouldn't be able to feed him or provide medical care.

Debbie Crowe
Debbie Crowe2 years ago

Congratulations to Home for Hope, the Animal Lovers League, Save Our Street Dogs, and Ikea for coming up with such a great idea!

Manuela C.
Manuela C.2 years ago

Good idea, but they should incentive adoption and responsibility!

Elizabeth Z.
Elizabeth Z.2 years ago

Bunnies should be included too :)

Carole R.
Carole R.2 years ago

Good to see another way to find good homes for dogs. I think they should include cats, too.

Kathy L.
Kathy L.2 years ago

Great idea! I hope this gets some animals into good loving homes with responsible people.

Amy Belau
Amy B2 years ago

What a clever idea! Spread the love & save lives in all ikeas! Totally think Americans would rescue these loving animals!

Kathleen R.
Kathleen R.2 years ago

Good ... another method to spread the message of adopt an animal that needs a home. Thanks for article and kudos to Ikea.