This Fake Pet Store will Blow Your Mind

Breeders have it pretty easy when it comes to deceiving people about the origins of their dogs, but an interactive website shows the stark contrast between the sweet images we see online and the cute puppies we see in pet stores and the harsh reality these dogs face behind the scenes in puppy mills.

Pawfect Pets was created through a collaboration of eight animal welfare groups and the Singapore-based digital agency Yolk, and offers a perfect example of the kinds of ads we see from breeders …it even comes complete with multiple dog listings, advice on care and an offer for free grooming and delivery within 48 hours.

The site also features an adorable little three-month-old miniature schnauzer who wants us to play with him.

Visitors to the site can ask the puppy to sit, or give him a drink, a toy or a treat and he happily obliges, but then he asks us to do something for him: He wants to show us where he came from.

Note: You have to enable pop-ups on your browser to use the interactive features.

We’re asked to hold our noses and things go from aww to ugh in a matter of seconds as unexpected video footage and images from inside puppy mill operations show unsanitary conditions, overcrowding and a multitude of horribly sick dogs as the puppy guides us on a tour of his origins and explains some of the problems dogs face.

“Different videos for each of the options of what users can watch the puppy do shows a different aspect of the cruelty of mill facilities. The dogs there appear to have to stand on the wire at the bottom of cages all day long, are given little food and water, and have insufficient access to veterinary care,” according to a Co.Create review.

Along with the graphic images, facts are offered about dogs from different sources, including one from CNN that states “98% of the puppies in Singapore’s pet shops are from pet farms.” While the information is based on Singapore, the problems dogs face in large-scale breeding facilities are found around the world.

At the end, the puppy asks us to do something if we’re horrified by what we saw: Make a “pinky paw” promise and pledge to adopt and help spread the word about puppy mills.  The site also offers resources for teachers, along with banners and ads that look like something you would find from a breeder to share that will lead people to the site with the promise of cute puppies for sale, and ultimately lead them to the truth about where pet store puppies come from.


Photo credit: Thinkstock


Maria Cristina A.
Maria Cristina A3 years ago

Greed is a powerful destroyer.

Eva Adgrim
Eva Adgrm3 years ago

I hope they can close every single puppy mill world wide!

bilja c.
ilja c3 years ago

FORBID puppy mills all over the World!! Those breeders have the same feelings as smugglers,
only for money. There are lot of strays and abandon animals for adoption.

Karen Friedman
karen Friedman3 years ago

I saw inside a backyard puppy breeder some 25 years ago, changed my life forever. It was shut down, but not before so many were abused and died. Will always remember, at the time not being able to do anything. It was listed as a kennel. Please if anyone wants to adopt, please go to a shelter (kill or no-kill) , just don't buy from breeders or pet shops. I will never forget!

Suzan F.
Suzan F3 years ago

I can't watch the video, but I know what goes on in these puppy mills, & it's deplorable.

annie s.
annie statton3 years ago

The depths humans will go to for money----where are their hearts ?.

B Jackson
BJ J3 years ago

Won't watch video - don't need to add any more reasons to like animals instead of most people.

Patrish Dehler
Patricia Dehler3 years ago

I always adopt. I can't see much point in breeders either. They say they love a breed, but only care about the ones good enough for shows. Do they track where their puppies go, and how long they are kept, etc. Want a purebred. They are many rescue groups on line for each breed of dog. Etc. I HATE PUPPY MILLS. I sign every petition against them.

Fi T.
Past Member 3 years ago

Bring them a real home

Eshan Rango
Eshan Rango3 years ago

:'( Is this people don't have a heart or feelings?