There are two types of people in the world: those who wear Crocs, and those who’d sooner eat glass, or at least have Crocs wearers arrested for felony crimes against fashion.
Crocs–you know, those odd little colorful plastic clogs with the holes on top and the strap across the back heel? Kids love them, and so do a surprising number of adults.
When the shoes were first introduced some time in 2003, they were touted as having magical properties: nonslip, and therefore favored by boaters. They appealed to greenies who liked the one-material composition of the shoe (though others objected to the manufacture of croslite, the petroleum derivative from which Crocs are made and were deeply skeptical of “green” claims).
Vegans and animal rights folks could wear them as they were cruelty-free. And they were supposedly “anti-microbial” and “odor-resistant” and therefore good for kids who sometimes are too busy playing in the dirt to wear proper shoes.
It turns out the magical claim about their “anti-microbial” properties is totally FALSE.
Treehugger reports that the EPA has slammed the company for making a false claim under the Federal Insecticide, Fungicide, and Rodenticide Act (FIFRA).
Okay, well, not exactly slammed…Crocs will have to pay a paltry $230,000 fine and change their packaging to reflect more accurate information. It’s a gnat on the back of a horse for a company that made $24,000 in 2002 and in 2007, sold shoes in 125 countries and enjoyed $847 million in global sales.
Despite the “anti-microbial” and “odor-resistant” claims, numerous anecdotal reports of stinky-footedness after wearing Crocs litter the web. Which makes me wonder, were we all engaged in mass denial of the facts that were true under our very noses (as it were)? Did we just want to believe the hype? Are we mere sheeple?
Now you can recycle your Crocs so that people in the developing world can wear a recycled pair for free. A saving grace of a trend that seems to be on the downturn anyway? You be the judge.
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Photo credit: wikipedia