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Top 5 Reasons to Attend Certification Consumption and Change

Top 5 Reasons to Attend Certification Consumption and Change

Joining us next month at the Certification Consumption and Change Conference in Washington D.C. are the Federal Trade Commission, currently fielding a complaint over CBS’ new EcoAd “certification”, Johnson & Johnson, one of the world’s most sustainable health care companies, Green-e, the certification that helps consumers consider energy sourcing in product selection, and e-Bay’s World of Good, the largest online marketplace for ethically sourced, eco-friendly products in the world.

These are just a few of the many confirmed attendees who will be bringing their collected wisdom and experience to Washington D.C. If you work for a sustainable brand doing good, an NGO or government agency dedicated to EHSand consumer protection, or are certifying some portion of the supply chain or the products themselves, then you owe it to yourself to join in.

Every aspect of the conference agenda is designed to bring value you can take back to the office, whatever group you belong to. Our expert panelists are chosen for the experience and expertise they have to share.

The Top 5 Reasons to Attend:

  1. Valuable Business Strategy. The understanding you take back tothe office will guide business / group strategy decisions in your organization.
  2. Data on the Ethical Consumer. What are consumers experiencing online or at the store? Do consumer-facing certifications confuse, enlighten or both?
  3. Real-World Case Studies. Learn from peers. Experts from global brands and leading certifications, many with 10 or more years of experience, share war stories and successes.
  4. The People You’ll Meet. Colleagues can reconnect in a low pressure environment. New business partnerships and client/vendor relationships will form, resulting in business value for years to come.
  5. Your Questions Answered / Insights Gained. Experts will debate the future of certification in a direct, transparent manner, and the audience will enjoy 90 minutes of Q&A.

Register Now and be a part of the discussion that will shape the future of ethical certifications.

This article originally appeared on Justmeans.com and is republished here with permission.

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20 comments

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3:27AM PDT on May 5, 2011

Thanks for the info

5:46AM PDT on May 4, 2011

Thanks for the article.

9:21AM PDT on Apr 29, 2011

Thank you

4:20AM PDT on Apr 29, 2011

thanks

4:19AM PDT on Apr 29, 2011

thanks

2:16AM PDT on Apr 29, 2011

For the most part, eco-labels support the 'marketing' concept for brands who wish to appear, and in a few rare cases, actually make, a real effort to incorporate the values of sustainability in their operations. Yet, for the most part, there has been little hard evidence that supports the willingness of consumers to primarily choose brands or products based on the reported 'Green-ness' of a company. Too many labels exist as there has been a failure on the part of governments to set solid sustainability standards for Industry and too little take-up by consumers who would demand real documentation of sustainability if it was a priority.

Do ecolabels always allow for meaningful comparisons – e.g. how is the consumer to choose between Rainforest Alliance- and Fairtrade-certified and direct trade single estate coffee?

For what it's worth, my preference would be for having a single standard with multiple levels of achievement. I think this would make comparing products much easier consumers and would also reduce the burden on producers of having to understand and monitor many different ecolabels.

10:45AM PDT on Apr 28, 2011

The consumer has the power, though corporations have worked hard to make consumers forget that fact. As a consumer, you have the power to boycott companies and products that aren't sustainably produced. More than that, you have the ultimate power to fight climate change directly simply by choosing to consume as little as possible. Even green products will prove counter-productive if consumers continue to excessively consume everything they can. Reduce Consumption. Reuse Your Purchases. Recycle Everything that You Can.

9:29AM PDT on Apr 28, 2011

Thank you!

8:44AM PDT on Apr 28, 2011

Maybe I'm just a bit jaded but it also smells like a big corporate greenwash - however, any steps to environmental improvement are welcomed.

8:33AM PDT on Apr 28, 2011

I would prefer not to sit down on the same planet as Johnson and Johnson - there is not enough room her to list their record with drugs.

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