Buy Chocolate – Save An Easter Bunny

This is a story for chocolate lovers, animal lovers and vegans everywhere.  Rescue Chocolate, the vegan chocolate company that donates 100 percent of its profits to animal rescue organizations has selected House Rabbit Society has its beneficiary for April — in honor of Easter.

House Rabbit Society (HRS) is an international non-profit organization that rescues rabbits from animal shelters and educates the public about rabbit care and behavior. The group which is headquartered out of Richmond, California has licensed chapters throughout the U.S., Canada and Europe.

“We chose April as the month to spotlight this group because of Easter.  And Easter is when people think about rabbits as pets,” said Rescue Chocolate founder Sarah Gross in a press release. “But of course you can’t throw away the bunnies when the holiday is over.  Having a bunny as a pet is a long-term commitment and HRS as a group emphasizes that fact to the public.”

HRS has launched a campaign called “Make Mine Chocolate” which encourages people to buy chocolate as an Easter gift, rather than a live rabbit. 

As part of its Easter partnership with HRS, Rescue Chocolate has added a pair of new products.  There is a dark chocolate bunny with a purple bow and a dark chocolate Easter egg.

Year round Rescue Chocolate offers kosher and vegan chocolate bars and truffles.  Each flavor is named after an important issue in the animal rescue world.  There are Peanut Butter Pit Bull bars, Mission Feral fig bars and Foster-iffic Peppermint.

The company was founded in January 2010.  Click Here to learn more about Rescue Chocolate.

To learn more about the plight of giving live rabbits as Easter gifts, please take a look at Care2 writer Aimee Gertsch’s story — Easter Is No Treat For Pet Bunnies.


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LMj Sunshine

Great, thank you.

LMj Sunshine

Great, thank you.

Carole R.
Carole R.4 years ago

Great idea. I love chocolate and bunnies so this is a win/win for me.

pam wilkerson
pam wilkerson4 years ago

Beauifl idea!! : )

Lin Moy
Lin M4 years ago

ok i guess at least i love chocolate but do not want a real rabbit.

Isabel Ramirez
Isabel Ramirez4 years ago

Wonderful idea:)!

Elizabeth Zehren-Byers
Elizabeth Z.4 years ago

I love this campaign. I hope it helps deter people from buying pet rabbits as Easter gifts. "Year of the Rabbit" hasn't been a good year for rabbits either...

caterina c.

A really...sweet...!!!...idea...thanks *cat

Carrie Anne Brown

Great Article, thanks for sharing! =)

Gita Sasi Dharan
Gita Sasi Dharan4 years ago

Brilliant idea! Thank you for sharing.