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Wake-Up Breakfast Cereal Changes Color Before Your Eyes!

Wake-Up Breakfast Cereal Changes Color Before Your Eyes!

Researchers have found a way to make cereal change color as it sits in the bowl once it comes in contact with cold milk or a similar substance.

Will this encourage children to eat their breakfast or scare them off?

The Invention Of Color-Changing Cereals

Hideo Tomomatsu of Crystal Lake, Illinois filed a patent application in 1987 for what he called “color-changing cereals.” Eight years later, Joseph Farinella of Chicago, Illinois and Justin French of Cedars, Iowa used much of the same stilted wording in filing their own application. Both patents were granted, with the rights being assigned to the Quaker Oats Company.

According to the inventors of this wonder cereal, it fulfills a need.

How Does It Work?

From The Guardian:

Their method is to create cereal pieces of one colour, then coat them with powder of a different hue. That leads to breakfast table magic: “The coating is of a second colour different from the first colour and is in a quantity sufficient to obscure the first colour Upon mixing milk with the resulting cereal, the edible powdered surface is instantly dissolved or dispersed, revealing the specific colours of the individual pieces very quickly.”

What are the ingredients? Glad you asked. The cereal base has a coating comprising cornstarch, powdered sugar, [and] food colouring.

The researchers tinkered with the recipe, to see how quickly they could make the cereal disrobe. That resulted in what they believe to be a scientific discovery: “Surprisingly, the use of cornstarch in the correct ratio to powdered sugar increases the speed of the colour change. This creates a more startling effect that is appealing to children.”

Magic Color Change In Seven Seconds

And so, with a mixture of starch and sugar, they succeeded in creating cereal that will change color in a mere seven seconds.

In other words, they created yet another sugar-laden cereal, only this time with even more sugar content.

And the inventors are proclaiming that there is a need for this cereal. Really? Is it important that we trick our kids into eating sugar? With the nation’s childhood obesity rate at an all-time high, do we really need this cereal?

 

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Photo Credit: Hannah Nicole [Aspire]

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199 comments

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5:34PM PDT on Apr 17, 2012

Instead of this they should just bring back the "magic spoons" they had for a while when I was a kid. Exactly the same premise, but they last longer and don't fill you with sugar. I loved them! I actually wish I still had one, if only for the nostalgic value.

11:07AM PDT on Apr 4, 2012

We don't have kids at home any longer, so it won't be a problem at our house. I know we won't buy it.

1:06AM PST on Mar 6, 2012

This is a good way to get your kids to eat the junky cereals.

1:38PM PST on Mar 4, 2012

make a healthy breakfast look fun, this doesnt help at all. bad start to the day leads to bad food choices throughout.

1:24AM PST on Mar 4, 2012

that wouldnt be likely to entice my kids it always comes back to taste with them

3:50AM PST on Mar 3, 2012

what??

6:33PM PST on Mar 2, 2012

Absoluelty ridiculous. This shouldn't even be able to be called food. This is why so many kds are obese and developing diabeties. And I just have to say that it makes me so mad when parents say that their kids won't eat fruit and vegetables. If thats all you give them they will eat it. END of story!!

6:20AM PST on Mar 2, 2012

Vile.

2:42AM PST on Mar 2, 2012

I'm not sure I would like having coloured food in my plate at breakfast!

8:08PM PST on Mar 1, 2012

If you teach kids about healthy foods early in life they won't be swayed so much by these gimmicks. I stick to oatmeal, muffets, and the like. No added sugars or chemicals, just cereal. Frankly, I'm not a morning person and would probably be freaked out by my cereal changing colour at that time of day.

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