Researchers have found a way to make cereal change color as it sits in the bowl once it comes in contact with cold milk or a similar substance.
Will this encourage children to eat their breakfast or scare them off?
The Invention Of Color-Changing Cereals
Hideo Tomomatsu of Crystal Lake, Illinois filed a patent application in 1987 for what he called “color-changing cereals.” Eight years later, Joseph Farinella of Chicago, Illinois and Justin French of Cedars, Iowa used much of the same stilted wording in filing their own application. Both patents were granted, with the rights being assigned to the Quaker Oats Company.
According to the inventors of this wonder cereal, it fulfills a need.
How Does It Work?
From The Guardian:
Their method is to create cereal pieces of one colour, then coat them with powder of a different hue. That leads to breakfast table magic: “The coating is of a second colour different from the first colour and is in a quantity sufficient to obscure the first colour … Upon mixing milk with the resulting cereal, the edible powdered surface is instantly dissolved or dispersed, revealing the specific colours of the individual pieces very quickly.”
What are the ingredients? Glad you asked. The cereal base has a coating comprising cornstarch, powdered sugar, [and] food colouring.
The researchers tinkered with the recipe, to see how quickly they could make the cereal disrobe. That resulted in what they believe to be a scientific discovery: “Surprisingly, the use of cornstarch in the correct ratio to powdered sugar increases the speed of the colour change. This creates a more startling effect that is appealing to children.”
Magic Color Change In Seven Seconds
And so, with a mixture of starch and sugar, they succeeded in creating cereal that will change color in a mere seven seconds.
In other words, they created yet another sugar-laden cereal, only this time with even more sugar content.
And the inventors are proclaiming that there is a need for this cereal. Really? Is it important that we trick our kids into eating sugar? With the nation’s childhood obesity rate at an all-time high, do we really need this cereal?
Photo Credit: Hannah Nicole [Aspire]