WeFeedback: Using Social Media to Feed Hungry Schoolchildren
What’s your favorite meal? Sushi? Spaghetti and meatballs? Steak and potatoes? Perhaps it’s the Easter feast you’re enjoying today, or last week’s Passover seder. Now imagine using the power of that meal to feed thousands upon thousands of hungry schoolchildren around the world.
Here’s how it works:
- Choose your favorite food item and plug it into the website’s food calculator, along with its estimated cost.
- The calculator works out how many hungry children you could feed if you donated the value of the item.
- Make your donation, and track, in real time, how many children you’re feeding. You can even chart exactly what people are donating in different parts of the world.
So far, one of the most popular feedback items is — perhaps not surprisingly — birthday cake. More of a surprise: The United States is feeding back the most sushi, and Montenegro, the most pizza. Followers have even donated glasses of wine and cups of frothy cappuccino.
The initiative, which launched in March, has already fed over 126,000 children in 60 countries.
“WeFeedback allows people to share food and activate their social networks, transforming something as simple as a cup of coffee or a sandwich into finds that can change the lives of hungry children forever,” said Nancy Roman, director of WFP’s Communications, Public Policy and Private Partnership Division.
“As WeFeedback continues to grow in popularity, we have the real opportunity to reach millions of children with the right food an nutrition the need to grow and develop their full physical and intellectual potential.”
Oh, and how much is that $20 platter of sushi deluxe you shared over lunch last week worth? Plug it into the food calculator and you’ll see that you could feed 80 children for that price.
Now that’s a satisfying meal.
Graphic courtesy of the World Food Programme