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WeFeedback: Using Social Media to Feed Hungry Schoolchildren

WeFeedback: Using Social Media to Feed Hungry Schoolchildren

What’s your favorite meal? Sushi? Spaghetti and meatballs? Steak and potatoes? Perhaps it’s the Easter feast you’re enjoying today, or last week’s Passover seder. Now imagine using the power of that meal to feed thousands upon thousands of hungry schoolchildren around the world.

The World Food Programme‘s new social media initiative WeFeedback does just that.  As the WeFeedback website says, it’s about sharing food and changing lives.

Here’s how it works:

  • Choose your favorite food item and plug it into the website’s food calculator, along with its estimated cost.
  • The calculator works out how many hungry children you could feed if you donated the value of the item.
  • Make your donation, and  track, in real time, how many children you’re feeding. You can even chart exactly what people are donating in different parts of the world.

So far, one of the most popular feedback items is — perhaps not surprisingly — birthday cake. More of a surprise: The United States is feeding back the most sushi, and Montenegro, the most pizza. Followers have even donated glasses of wine and cups of frothy cappuccino.

The initiative, which launched in March, has already fed over 126,000 children in 60 countries.

“WeFeedback allows people to share food and activate their social networks, transforming something as simple as a cup of coffee or a sandwich into finds that can change the lives of hungry children forever,” said Nancy Roman, director of WFP’s Communications, Public Policy and Private Partnership Division. 

“As WeFeedback continues to grow in popularity, we have the real opportunity to reach millions of children with the right food an nutrition the need to grow and develop their full physical and intellectual potential.”

Oh, and how much is that $20 platter of sushi deluxe you shared over lunch last week worth? Plug it into the food calculator and you’ll see that you could feed 80 children for that price.

Now that’s a satisfying meal.


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Graphic courtesy of the World Food Programme

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12:41AM PDT on Jul 12, 2011

A nice inspiration, but an even better idea is to give the parents a job. Gifts undercut the value of the labor in the recipient economy. My thought is that the ideal program would be to spend that meal money on some targeted labor-intensive products/craft/whatever from the country. Its everybody's world -- let everyone participate in the world economy and feed their children with dignity.

8:33AM PDT on May 1, 2011


10:14PM PDT on Apr 27, 2011

thanks for sharing

5:22PM PDT on Apr 27, 2011

Great idea!

11:20PM PDT on Apr 26, 2011

thanks for sharing.

8:01PM PDT on Apr 25, 2011

It is a good way. Thx

7:15PM PDT on Apr 25, 2011

It doesn't make for guilt-free eating, we sure have a disturbed relationship with food.

6:31PM PDT on Apr 25, 2011

Different idea.

5:35PM PDT on Apr 25, 2011

As Emily Ann already mentioned- please check out you can play every day, as long as your mind power holds up- it is an absolutely free way to donate rice to hungry people every day! I try to rack up 2000 grains of rice each day- or until my brain gives out...

4:05PM PDT on Apr 25, 2011


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