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Car Company Helps Fight Climate Change

Car Company Helps Fight Climate Change

There aren’t many times when a car commercial makes you reach for the tissue box. Rather, most feature professional drivers on closed courses, speeding through turns at speeds that look both exhilarating and terrifying all at the same time.

But recently I saw an ad for the new, all-electric Nissan Leaf. The ad is below, and it may cause spontaneous “What? No, I just have something in my eye.” outbreaks. Consider yourself warned.

It’s a touching ad, no doubt about it. Polar bears have been the go-to animal to represent the face of climate change for years, and it is refreshing to see a car company (whose products have been adding greenhouse gases to the air for decades) acknowledge that climate change is having real effects, at least on polar bears.

The melting Arctic ice is a major concern for the long-term prospects for polar bears — and for walrues, many of which have recently lost their homes out on the ice. The idea of using the Arctic National Wildlife Refuge – one of the best places for polar bears and cubs to make their dens –– as a place to drill for more oil is also an alarming idea. And unlike the commercial, moving to the suburbs isn’t an option for the bears, seals, walruses, and other wildlife that the Arctic Refuge — and the entire coast of the Arctic Ocean — supports.

It is also not an option for the native people of Alaska, such as the Gwich’in and Inupiat communities, to move either. Their ancestral homes, which have been occupied by their predecessors for millennia, are threatened by melting permafrost. The melting sea ice is also sending the seals, one of the communities’ main foods, farther and farther away. Capping greenhouse gas emissions and slowing down climate change is vital to protecting their way of life. 

And guaranteeing the strongest possible protection — a full Wilderness designation — for the entire Arctic National Wildlife Refuge will also help protect the habitat of these regal bears, and all of the wildlife in the Arctic.

Maybe the eco-friendly car ad is a marketing gimmick. They did, after all, leave out the fact that much of the energy for the car will come from coal burning plants, which is as bad, if not worse, than using gasoline. Nonetheless, I hope the sentiment remains. 


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photo credit: thanks to flickrfavorites via flickr
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2:13PM PST on Jan 5, 2011

This commercial no doubt is effective in one way...makes me think of global warming and the loss of habitat, especially if the Artic is not left alone. Not effective in that a car is featured...even if it is supposed to be electric, an the man is getting a hug and gives a big smile...the bear is alone in a world not known to it, and of course would be lonely. Oh well it is just an ad and we have to be leary of all of them.

7:22PM PDT on Oct 14, 2010

This commercial is dead on in the problems faced by the polar bear -- less natural habitat and more bears wandering into spaces inhabited by people. I am an AdBusters fan but I must give credit where credit is due. The plight of the polar bear deserves our attention.

10:56AM PDT on Oct 12, 2010


3:48AM PDT on Oct 7, 2010

simply wonderful

5:18PM PDT on Oct 5, 2010


9:02PM PDT on Oct 4, 2010

Ah yes...brainwashing from the media. I gotta say that commercial is very convincing.

3:13PM PDT on Oct 4, 2010


10:17PM PDT on Oct 3, 2010

So touching. I do wish that some changes in the status quo would come about so that we can work in green jobs and earn enough to turn in our gas guzzlers for ecologically sound cars. The end to animal-based diets would reduce carbon emissions and other poisons to the environment and life by 50%. We can develop gourmet vegan foods to replace all others, for example.

7:29PM PDT on Oct 3, 2010

I agree, the key thing is how the electricity is generated. I think it's better for the planet to ride a bike or take public transport, currently.

5:39PM PDT on Oct 3, 2010

This is the second Care2 article to feature the same commercial... which means that the marketing is very effective.

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Disclaimer: The views expressed above are solely those of the author and may not reflect those of
Care2, Inc., its employees or advertisers.

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Darlene, you seem to ignore where vegans and vegetarians come to these threads and disparage omnivores…

Remarkable stuff in the blog I love the topic as well thanks.

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Kathleen J. Kathleen is currently the Activism Coordinator at Care2. more
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