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Whole Foods Introduces “Animal Welfare” Rating System

Whole Foods Introduces “Animal Welfare” Rating System

Whole Foods supermarkets will be implementing a new “animal welfare” rating system in their stores starting next year.

Beginning in January, the company plans to introduce signs in stores that will allegedly give customers specific information about how food animals were raised prior to slaughter. The company says this will give customers the ability to make “more educated” choices about food.

This venture works on the premise that there are certain methods of raising animals which rate as “humane” and others that rate as “cruel” and that there is a delineation between the two. Customers would, in theory, prefer to buy meat they believe comes from animals who were treated “humanely”.

But why?

As animal-related issues become more and more a part of the mainstream, many companies that produce animal products have attempted to co-opt the conscience of customers by creating arbitrary labels for animal products such as “cage-free” eggs, “free range” meats, etc. The goal is to capitalize on a growing consciousness without having to really change the methods of production.

As people start to question the morality of eating animals, they are faced with choice: to change their lifestyle in a meaningful way by refusing to eat animal products, or to buy into marketing by companies that claim their products are nicer, kinder, more compassionate.

Veganism is an easy lifestyle, but people are creatures of habit and would prefer not to change their lifestyles if they don’t have to. These supposedly “humane” animal products don’t serve to benefit animals, they serve to benefit people who want to feel better about their diet without having to change their diet.

A dead animal is still a dead animal, and the bucolic images these marketing campaigns attempt to conjure up are as vapid and immaterial as fairy tales. Even if your house is really comfortable, would you be happy knowing you could never leave it and that eventually a man would come for you and kill you so that someone else could eat you?

Whole Foods provides an amazing selection of fruits and vegetables, mock dairy and meat, and tons of other vegan-friendly foods. But they also cater to companies and consumers who want to perpetuate the idea that killing animals for food is acceptable under certain circumstances.

If you want to benefit the welfare and well-being of animals, go Vegan. Set the standard that animal life is worth preserving under all circumstances.

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7:55AM PST on Mar 1, 2013

Thank you for sharing.

7:44AM PDT on Aug 19, 2012

lots of levels to consciousness raising

5:13AM PDT on May 15, 2011

Next time you go outside, count how many lives you kill. Worms, ants, gnats, flies... things you don't even realise you're killing. Each and every day. Think about how many lives were killed to provide you with that fruit or vegetable you're eating. All the animals who lost their homes to provide fields for growing. All the underground bugs killed when the soil was tilled. All the damage. All the loss of life. And chicken production contributes no more than 1 percent to global GHG. Compare that with a vegetarian favorite -- rice -- which emits 1.5 percent of climate-heating gases.

3:59AM PDT on May 14, 2011

so a suicide gene plant is a better alternitive to eat than a duck? even if someone legally caugt the duck to eat? or farmed their own critter? even if they were insects. do insects feel love?

3:51AM PDT on May 14, 2011

how is veganism "easy" with byproducts added, and trying to reinvent our foods by substituting an ingredent for another. if eggs help bind baked goods together, they you need to discover another.

6:42AM PDT on May 13, 2011

Humane slaughter....what an oxymoron
Go vegan!

10:57AM PST on Nov 8, 2010

The facade of humane slaughter does have it's positive side in that any discussion reveals the horror in degrees to people that were oblivious and will now do the right thing. No use any animal product.

11:11AM PDT on Sep 27, 2010

Great post, you are absolutely correct. People just want to justify eating meat so it makes them feel better about it. Animal slaughter should not happen at all. Even if you don't care about animals, what about all the starving people in the world? All the grain that goes to feed the animals could be feeding the starving people.

12:51PM PDT on Sep 23, 2010

"Slaughter. 1. to kill (animals) for food: Butcher. 2. a. to kill in a bloody or violent manner: Slay. b. to kill in large numbers: Massacre."

What an ugly word. I see no way in which to "slaughter" animals in a "humane" way.

12:48PM PDT on Sep 23, 2010

"Slaughter 1. To kill (animals) for food: Butcher. 2. a: To kill in a bloody or violent manner: Slay. b: To kill in large numbers: Massacre."

What an ugly word. I see no way of "slaughtering" large numbers of animals in a way that could be called humane.

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