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Will Purists Drink Wine from a Cardboard Bottle?

Will Purists Drink Wine from a Cardboard Bottle?


Written by Bonnie Alter

To drink or not to drink…from a bottle that isn’t glass, that is the question. A UK company has invented the world’s first paper wine bottle. But will purists drink wine from it?

GreenBottle has already invented the world’s first paper milk bottle, featured in TreeHugger last January and already hitting the 100,000 sale mark.

Now they are expanding into wine bottles, based on the same green principles. GreenBottle has developed a prototype paper bottle for wine that is theirs alone and is currently in talks with supermarkets and wine producers to make it available to the British public as early as next year.

The revolutionary packaging is made of paper with a thin plastic lining. The paper outer shell is compostable and biodegradable. It will break down naturally when disposed of on a compost heap and can be recycled up to seven times. On the compost heap, it will only take a few weeks to decompose.

The inner liner is made of recycled plastic. It can be recycled along with other plastics in the weekly recycling collection. It takes up less than 0.5% of the space of a plastic bottle if dumped in a landfill.

The inventor, Martin Myerscough, was inspired by a discussion at the pub (where else?), with the operator of the local landfill site. Learning about the huge amounts of plastic waste accumulating there, he started thinking. He says: “The best thing about GreenBottle is that consumers just ‘get it’. We’ve found that if you offer them the choice of a paper bottle or a plastic one they’ll choose paper every time. Choosing milk in GreenBottles enables consumers to ‘do their bit’ for the environment every day.”

The benefits of paper over glass are many:
The carbon footprint for a wine GreenBottle is 10% of an equivalent glass bottle. GreenBottles are lighter (55g compared with 500g), non-breakable, have insulation (so they will stay cooler longer on the table) and they are the same price as a glass bottle.

This post was originally published by Treehugger.


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Photo: Greenbottle/Promo image

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7:21AM PST on Nov 24, 2011

Well, more benefits.

10:50PM PST on Nov 23, 2011

Thanks for sharing.

9:40PM PST on Nov 23, 2011


8:29PM PST on Nov 23, 2011

picture perfect memories scadder all around the floor

5:12PM PST on Nov 23, 2011


9:18AM PST on Nov 23, 2011

We've had paper cartons of milk and wine in boxes for years. All their doing is reshaping them.

9:18AM PST on Nov 23, 2011

We've had paper cartons of milk and wine in boxes for years. All their doing is reshaping them.

1:31AM PST on Nov 23, 2011

Awesome, no problem, kudos to the company. It is too bad the elite few would not lower (lol) themselve to do the same. Why would they want to do something good for the earth? They don't give a crap for anything other than themselves, they prove it everyday.

9:12AM PST on Nov 22, 2011

If you are looking for a wine company that is doing something good, this one will donate up to $10,000 to Meals On Wheels between today and Dec. 31 if we play a simple facebook game. The game is called "Every Cork Counts" and the money will be used to give senior citizens the food they need. Please check it out.

1:30AM PST on Nov 22, 2011

@ Virginia B.
"What's ungreen about glass?"
The vast amount of energy it takes to make it. And, though recycled glass has half the carbon footprint, even that works out at about 0.2kg of CO2 produced per bottle. Which is why it would be better to wash and re-use bottles rather than melt them when they've been used once.

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Disclaimer: The views expressed above are solely those of the author and may not reflect those of
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