Women Compete for Plastic Surgery Procedures in New Reality TV Show (Video)

File this under absurd: A new reality TV show where women compete for plastic surgery procedures in a quest for the creation of a “perfect” body for their walk down the aisle.

Bridalplasty, which premiered on E! this past weekend, also rewards the final standing woman with an all-expense paid celebrity style wedding where she reveals her new look to her husband-to-be for the first time.

Here’s a sneak peak:

Now, I realize there are much more important things going on in the world but there is so much wrong with this show that I couldn’t help but share my two cents here.

First and foremost, our culture’s obsession with thinness and the perfect body has never been so all-encompassing. If you don’t get the message from magazines, advertisements, music videos, or catwalks you can now watch arguably attractive women compete with one another to win plastic surgery procedures on TV. The women’s bodies and faces are brutally scrutinized by themselves, the other contestants, a surgeon, and all of America in hopes of achieving the unachievable – a “perfect” body.

This “perfect” body, however, is not possible without surgery. Almost 10 million cosmetic surgical and nonsurgical procedures were performed in the U.S. in 2009 according to statistics from the American Society for Aesthetic Plastic Surgery. The most popular procedure was the breast augmentation, a procedure on the checklist of many of the brides-to-be on Bridalplasty.

Having women compete against one another for surgeries in an attempt for the “perfection” is a crushing blow to women’s self-esteem and confidence. Forget inner beauty – this show banks on women caring more about how they look on the outside then who they are on the inside.

Not only does this show perpetuate the idea that to be beautiful women need to be thin, have large breasts, small noses, and blemish free faces, but it also amplifies many negative stereotypes about being a woman. The show portrays women as vain, self-absorbed, catty, conniving bridezillas who care about nothing else but their appearance and a big lavish wedding.

What message does this send to young girls? That thin is beautiful no matter what the cost and that getting married and having a big wedding is the most important thing as long as you have the perfect body? These are messages we should be breaking down, not building up for entertainment on TV.

Did you catch the show? What are your thoughts?

I think I’ve seen enough. 

More from Care2:

Minnie Mouse Gets a Makeover

Media’s Obsession with Thinness More Apparent than Ever

Photo by madelineyoki's used under a Creative Commons license courtesy of Vanity Fair.

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Jennifer Walsh
Jennifer Walsh3 years ago


Jeanne M.
Jeanne M.4 years ago


Sheila L.
Sheila Swan L.4 years ago

This is sick AND does it occur to anyone that the groom fell in love with the woman the way that she was?

Jessie D.
Jessie Dijkstra4 years ago

These poor poor women

Teresa Wlosowicz
Teresa W.4 years ago

Some women do need plastic surgery. I wish I could afford it too because I have a very big nose. :-(

Pamylle G.
Pamylle G.4 years ago

Pandering to the most superficial aspects of the human experience. A big "thumbs down" from me; I would never consider exposing myself to such garbage.

Dana W.
Dana W.4 years ago

2nd comment - I hope the geniuses that are making money off this freak show which feeds on women's insecurities is making hefty donations to non-profit organizations like the Smile Train and the Shriners that help deformed and disabled children.

Dana W.
Dana W.4 years ago

I've never seen this show; when I first heard about it I thought it was a stupid concept. It promotes the concept that we women need to be "improved" to be more acceptable. It totally disregards the fact that plastic surgery is SURGERY with risks and possible consequences and multiple procedures which shows like this promote, are extra risky.

Sue M.
Sue Matheson4 years ago

I would like to see a documentary on female mutilation in other cultures that we get so upset aboutsame twinned with this sort of thing that goes on in ours. Perhaps that would be a valuable eyeopening production that would start a conversation about plastic surgery etc with the youth culture. Not a Love Story went a long way to doing this re pornography.

Melinda Forrest
Melinda G.4 years ago

This is pretty gross.Mostly I would reiterate what Sherry B. said, but she said it nicely so read hers. I the fastest way to make this go away is to not watch and not make a big stink about it. Sad but true any publicity is good publicity and people will watch, like a train wreck, for the shear morbidity of it. America loves this crap; I'd like to think because deep down we know it is wrong, but who am I kidding. We all love to dream- even if those dreams are shallow, distorted and perverse. Hollywood is fantasy and that is what these shows cater to. The big problem is that media is everywhere so it is becoming harder and harder to recognize reality. What is important is to remember and to teach others- and I don't only mean children- that this isn't real life. True worth comes from inside- what you do and who you are- not what you look like.