It's in our neighborhood, for one. And these wonderful foods are so fresh, so delicious! The farmers really do so much for us, it's amazing what they share. We make sushi usuing the best and freshest cukes there, loook forward to the fresh bread that is so unusual and wonderfultasting... the organic veggies are far and away the best i've seen and tasted. Our neighborhoood is so lucky... Also, we get some really amazing mushrooms, they are so fresh... i never had mushrooms this fresh ever!! We buy a full quart or two... i like to relate to the farmers. you really treat and eat food differenltly when the person who grew it looks you in the eye... love it love it!!