Because for a small town the market is diverse and growing. Beloit's Farmer's Market has a wide array of organic foods including grass-fed, healthy beef, chicken, elk and buffalo as well as produce. There are homemade soaps, local honey and beautiful wool. Crafters bring baskets, jellies, candles and more to share with several communities in the area. This Farmer's Market has grown tremendously over the years....a true testimony to the connectors between people. Viva la Beloit for your great effort!!