All the wonderful FRESH vegetables and fruits are what drives me to shop at the farmers market. I like to meet the actual farmers and learn about the products I'm buying, especially the best way to prepare them. Shopping at the market allows me to buy a wide variety of foods and help my local economy too. I love that each week is different. You really get to learn the cycle of the foods and when they are in season - unlike at the grocery store where foods are shipped from other parts of the world if they are not in season locally.