Because, as a native Bronxite, despite having the Hunt's Point Market on our doorstep, prejudice kept our supermarkets from obtaining even decent food, let alone fresh. My mother had to constantly pick off rotten leaves and stems from greens and cut out whole sections of root veggies. The Botanical Garden Farmers Market is available to everyone, regardless of race, language or culinary culture. Because of this, many ethnic groups in the borough, who haven't experienced vegetables not grown in their country, are now eating a wider array of food. And the folks tell me they love it. And I love it too!