I support our market because it is run by my friends and neighbors. I can find things like ripe elderberries,fresh baked pastry and coffee, and all sorts of unusualjams and jellies. Often the food has literally been 'just picked' and is so fresh! Also, many of our local/organic farms also donate or support community fund raising, such as scholarships to college, or to assist families in need.
AND - it is FUN! We have a fiddle band, children's activities, folks wearing funny hats, scarecrow contests, you name it! It is an eclectic and fascinating mix of 'good ole boy' farmers and very green/new age artists - we have a unique and wonderful town!