Well, for one it's my local market. It also has several different vendors with veggies so there's lots of veggie and fruit variety to choose from. It also now has a meat vendor which is wonderful (and soon to have a seafood vendor). There are also plenty of non-veggie vendors to give even more options: plants, flowers, bakery, granola, soap, pesto, salsa. I also like that it does not have people who do crafts, which some markets have gotten into.