Knowledgeable, friendly people at our market are willing to share both food and expertise--and they know the food from seed to shopping bag! I shopped our market for several years before one of the local farmers convinced me I could grow some of my own. Some buckets, dirt, and lots of good advice later, he's right! I now have a little of my own home-grown produce ... and Larry (the friendly local farmer) has been there all the way, helping me know what to do next. (I'll admit a bit of surprise when a laid-back farmer first started quoting the latest research published in agricultural journals, but on a moment's reflection I shouldn't have been surprised at all!)
I still look forward to visiting our market almost every Thursday during the summer, buying a little and just enjoying the atmosphere.