As a transplant in the area, I enjoy helping my daughter vend at market as it helps me connect and blend in with my new-found community. Farmers Markets, especially the Viroqua Farmers Market, create an atmosphere where you get the welcoming, old-fashioned feeling of belonging, home, and community. Local Farmer's markets have been a part of my life for many years, primarily because I have a true appreciation of value: not just in the product, but for the artisians who grow, make or produce the goods. The heartfelt love the vendors have of their profession or craft shines in their faces as they proudly dislay and earnestly chat with folks who want to spend and keep their their hard earned dollars locally. That is value...everybody comes out a winner!!