Welcoming Our New Logo

About the New Logo
Our mission is to make the world a better place by leveraging the Internet to empower the widest number of people to engage on any level to make a difference.

The Care2 logo incorporates elements of the company's mission, a call to action, and symbols of environmental health. The choice of a butterfly was inspired by a concept in physics that became popularly known as the "butterfly effect", where one small change can cause a chain of events leading to large-scale phenomena.*

At Care2, the butterfly symbolizes our belief that one person can take a small step and make a big difference. Butterflies are also fragile, yet they thrive in healthy ecosystems, as shown by the four butterflies. The choice of the color green is widely recognized as symbolizing environment concerns. In the logo, the "make a difference" tagline functions as a call to action, beckoning individuals to get involved with causes they care about.

Since one person can change the world, just imagine what can happen when millions of “butterflies” unite on Care2!

We welcome your feedback. We have started a new thread (see: Redesign) on the Feedback and Suggestions group, or you can email us directly with your comments.

For those of you who love our frog, we do too! You'll see him popping up in unexpected places.

* - The “Butterfly Effect” reference is to a story about the flap of a butterfly’s wings in the Brazilian rain forest, that moves the air, that redirects the breeze, that alters the wind, and eventually leads to a hurricane moving up the east coast of America. A small change that results in an incredible outcome.