By Nazia Mallick, Ode Magazine
The major clothing and accessory company Nike, made “Just do it” a motto for their brand promotion, created a business empire out of it and are still laughing all the way to the bank! There is no doubt that it makes a wonderful copy. It has that zingy feeling of boldness when said aloud. Many times we also use it in our normal talks “Okay, just do it dude–just do it mate, come on, just do it!”
However, we say it unthinkingly. We want to believe in it because it feels good to do so. When it comes to actually applying it, we step back. We hold on to the fear of putting our thought into action. “What if it goes wrong? What if I fail? What if I am unable to come out of it?”
These two words “what if” rules our life. Fear always feels like this. Something is wrong. Something is going to be wrong. There is a fear of failure, fear of success, fear of publishing, fear of fame, fear of loss, fear of losing all that we have, fear of change, fear of letting go.
I don’t know about you, but I am often filled with fear about more things than I would care to admit. To mention a few, there is a fear of losing my health and the fear of losing my loved ones. I have often struggled with the fear of letting my work go public, notwithstanding the fear of rejection and putting it all out in public glare, my inner emotions, thoughts, beliefs and qualms. Most of the times when I put my work on public pages, I feel like a boxer in the fighting ring. Putting myself out there for blows of criticism and to be knocked down by rejection.
Sometimes I get these blows and it knocks me down, but I have discovered that the rewards are also many. The kindred feeling of connecting to so many people with my words and living an enlightened life is worth conquering all my fears. I have learnt that it is the working, living and accepting of the fear that helps us to conquer it. We just cannot wish the fear away.
Next: What fear is and three ways to conquer it