3 Women Who Are Re-Defining The Future of Caregiving

Taking care of a loved one requires one to possess solid time management techniques, know how to deal with different types of people, effectively cope with stress, and be able to handle the unexpected.

Incidentally, these are also essential skills for would-be entrepreneurs.

Perhaps that’s why people caring for aging or ill family members sometimes find re-birth in the world of business.

These passionate phoenixes have transformed themselves, using their experiences to fan the flames of new ventures aimed at helping the legions of family caregivers.

Giving Alzheimer’s a voice

Lori La Bey describes how caring for her aging parents led to the idea that gradually ignited her entrepreneurial spirit.

Soon after taking on the responsibilities of caring for her parents, who were diagnosed with two separate ailments in rapid succession—brain cancer for her father and dementia for her mother—La Bey fell into the common caregiver patterns of perfectionism, guilt and self-imposed separation from the rest of the world. “I felt so isolated, thinking I was supposed to know all the answers,” she says.

It was these emotions that compelled La Bey to create “Alzheimer’s Speaks,” a company dedicated to changing the way people view dementia care.

Under the overarching umbrella of Alzheimer’s Speaks, La Bey conducts speaking and training seminars geared towards teaching caregivers and seniors struggling with dementia.

She’s also created a website meant to serve as an aid for these caregivers, connecting them with educational resources like, “Dementia Chat”—a bi-monthly webinar series that interviews people with early-stage memory loss to help caregivers get a better sense of what these individuals are going through. ( Alzheimer’s patients share their experiences dealing with the disease.)

La Bey’s ultimate goal is to get more people talking about dementia. She feels that open discussion and candid dialogue are the keys to removing the stigma of dementia and improving the culture of elder care.

Caregiving and starting a business have taught La Bey many things. But ultimately, one lesson stands out more than any other: “Perfection doesn’t matter, and it doesn’t exist,” she says. More than anything else, this revelation allowed La Bey to let go, learn from her mistakes, and live to fight (and care) another day.

Continue reading to meet Jenn and Cindy, two women putting the joy back into caregiving

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Finding the celebration in the struggle

Jenn Chan was no stranger to the challenging aspects of caregiving.

As a caregiver for her 94-year-old grandmother, Chan had to witness the transformation of her beloved relative from an independent mentor into someone who relied on her for everything from bathing and toileting, to meal preparation and getting in and out of bed.

In spite of this, she saw the potential for celebration within the sorrow. “Why isn’t there a party for this?” she asks, “There’s definitely something to celebrate when someone is showing that humanity, giving and providing for another.”

Recognizing that the role of being a family caregiver has an overwhelmingly negative connotation, Chan decided to develop a way to not only change the prevailing rhetoric surrounding caregiving, but also to help newly-minted caregivers discover vital sources of help and support at the beginning of their journey, rather than being forced to learn on-the-fly.

Chan’s brainchild, “The Senior Shower Project,” aims to empower new caregivers—to help them realize that they can cope.
She came up with the idea of a senior shower while attending a baby shower for one of her friends. When asked when she was going to get married and have children of her own, she confessed being struck by the thought of how similar taking care of her grandmother was to taking care of a child.

The purpose of a senior shower is two-fold: to celebrate the caregiver and their new role and to connect them with a solid network of people and information that will help them in the months and years to come.

Chan feels that one of the biggest challenges facing the new caregiver is that there’s no formal education or preparation event to help them. “I’ve realized that we should put a more emphasis on developing a proactive approach to caregiving. Why don’t we try to create a system where people look forward to this role?”

To those who would contest that becoming a caregiver is nothing to celebrate, Chan replies, “That’s the exact mentality that I’m trying to shift. One human is taking care of another human,” she says, “Let’s celebrate it. Celebrate caregivers. Celebrate their patience, their love, their willingness to put aside their needs for another.”

A different kind of coach

Cindy Laverty made it six months before she crashed.

Crippled by feelings of burnout that she had thought herself immune to, Laverty found herself drowning while trying to care for her ex-husband’s parents and cope with her daughter’s recent cross-country move to college.

Her former father-in-law, Bob, had suffered a stroke just days after undergoing open heart surgery. The event left him incapable of caring for himself, let alone his wife, who suffered from dementia and epilepsy.

What had started off as a seemingly simple request to look after Bob’s wife and finances while he had surgery, had turned into a full-time caregiving job that caught Laverty off guard.

After quitting her job and trying to cope on her own, Laverty says she just started getting stronger.

She began seeking help and educating herself, reading what she describes as, “books about what to do when your life falls apart.” Caring for her former in-laws was the catalyst that helped Laverty discover that caregivers, no matter how strong they are, need help, and they need it fast.

She admits that becoming a caregiver coach was something of an accident, “I made a business out of my mess,” she jokes.
Laverty’s passion to help others avoid her mistakes drove her to build a business around being a caregiver coach. She began as the host of a caregiver-focused radio show and has expanded her enterprise, “The Care Company,” into a multi-media service that includes: public speaking, one-on-one coaching, and an online provider network of resources for caregivers.

See the original article: “Trial By Fire: Caregiving Forges A New Breed of Entrepreneur” for more advice on how to turn your passions and unique set of skills into a philanthropic business…

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By Anne-Marie Botek, AgingCare.com Editor

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Sheri J.
Sheri J.1 years ago

As a caregiver of my grandpa, I often take him to adult daycare just so I can get respite for myself. We are blessed that his medicaid pays for up to 5 weekdays of his adult daycare.

Sheri J.
Sheri J.1 years ago

I am a caregiver of my grandpa who has dementia. I am very young for my age and also a single mom. I wonder how I have even survived with all the challenges in my life. My mom and my 2 aunts who are my grandpa's daughters and my grandpa's power of attorneys have never showed me any gratitude and appreciation for my care and they are all NURSES. My mom is the ringleader and so negative and my 2 aunts are like her followers but they are not caring for grandpa. My mom talks bad about me. Caregiving is hard work.

Marcia O.
Marcia Oyler2 years ago

Great article!!

Julie F.
Julie F.2 years ago

wow and thank you!

Winn Adams
Winn Adams2 years ago


Noreen Niamath
Noreen Niamath2 years ago

This is the thoughest job anyone will ever have to do. It is very difficult to care for a parent. You first have to deal with the mental and emotional shift that this person who was once the guiding force in your life is now totally relying on you to do everything for him or her. You will never comprehend the struggle unless you live it on a daily basis. You have to constantly look for ways to make live easier and more comfortable for the loved one and you also have to find ways to manage your own life. When taking a shower becomes an "event" you have to plan you will know you are in the trenches of caregiving. I wish us all lots of blessings when we go through the stages of caregiving.

Denise Morley
Denise Morley2 years ago


Sonya Armenia Redfield


Mari s
Mari 's2 years ago

Many women are doing this and have been for years :) These three are not alone or rare.

Elisa Faulkner- Uriarte
Elisa F.2 years ago

A tremendously difficult job...Blessings to all, for their compassion.