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Kombucha is Disappearing and This is Causing Quite a Stink

Kombucha is Disappearing and This is Causing Quite a Stink

At first glance a bottle of commercially available Kombucha looks a whole lot like one of the many boutique, iced teas being aggressively marketed to thirsty consumers. Twist off the top, and you hear that pressurized snap, and then, as soon as that kombucha redolence is liberated, you know this is not your quotidian iced tea.

Kombucha is a fermented, and significantly pungent, cold tea drink containing the basic ingredients of black tea and sugar. In my experience it is a little bit like drinking apple cider vinegar, but personally, I have yet to develop much of a taste for the stuff; however plenty have. According to market researching company, SPINS Inc., sales of kombucha and other “functional” juices in the United States topped $295 million last year, up 25 percent over a two-year period, and in 2009 alone, Americans bought more than a million bottles of GT’s Kombucha, the leading commercial variety made by Millennium Products. The drink dates back thousands of years, and has no real clear point of origin, but seems to have recipes and history in almost every Asian culture. While the unique pungent flavor alone is hardly enough to get thirsty consumers to pay upwards of $4 a bottle for Kombucha, the generous health claims, ranging from cancer prevention to skin care, make Kombucha an enormously appealing option for the willing and faithful.

This is great, right? Not if you are the Treasury Department or the Food and Drug Administration (FDA).

As of June, there has been somewhat of a crackdown on Kombucha by federal regulating bodies on account that the inherent alcohol content (usually around 0.5 percent) exceeds the legal limit for a drink not to be considered alcoholic. The Treasury Department issued a warning stating that kombucha may be subject to the same taxes and regulations as other beverages containing alcohol, and the FDA is working in concert with the Treasury Department ensure that Kombucha products are in full compliance with federal law. So as a result, Kombucha is disappearing from market shelves in a sort of soft and elective recall, and Kombucha lovers are feeling rather sour about this deficit. Natural Foods giant Whole Foods Market have removed raw kombucha, from stores, saying they won’t restock until they know more, and other retailers (and distributors) have followed suit.

As expected, many “booch-lovers” are crying foul on this form of prohibition (albeit likely a temporary prohibition) and sorely miss their daily Kombucha “buzz,” which is likely more easily attributed to the natural caffeine content than the negligible alcohol content. In the meantime, many of the faithful are looking elsewhere to independent Kombucha cultivators for their fix, as many have begun (long before the deficit) making their own kombucha, trading recipes and selling home brews.

So the market is being driven underground (at least temporarily) and libertarian Kombucha lovers are making a stink. For those of you who have tried Kombucha, or even love Kombucha, do you think this government interference is warranted? Would it be OK to sell drinks with a negligible alcohol content to children, or someone who is “on the wagon?” Will this dearth just breed more independent innovation and make Kombucha more accessible, in a micro-economy sort of way? What are you thoughts?

Read more: All recipes, Blogs, Diet & Nutrition, Drinks, Eating for Health, Following Food, Food, Health, Natural Remedies, Raw, Vegan, , , , , , , , ,

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Eric Steinman

Eric Steinman is a freelance writer based in Rhinebeck, NY. He regularly writes about food, music, art, architecture, and culture and is a regular contributor to Bon Appétit among other publications.

149 comments

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12:44AM PST on Dec 12, 2014

Ty

12:44AM PST on Dec 12, 2014

Ty

12:34PM PST on Dec 10, 2014

Noted

5:08AM PST on Nov 25, 2014

I tried Kombucha a few years ago, it made me throw up. My sister loved it & swears by it.

1:18PM PST on Nov 19, 2014

good to know

12:50PM PST on Nov 19, 2014

In my homeland we do make our own kombucha tea, and when it grows big enough we give them to our friends. Actually, I didn't know that somewhere the kombusha is bottled, in shops...
I can not immagine I would have to pay for something healthy like the kombusha...

7:51AM PST on Nov 19, 2014

Kombucha? What an interesting thought. I make my own wine and this appears to be one easy step. The recommended diet works. Before I retired, I did home visit, People were going to the hospital, sick with illness I never caught. At the first hint of coming down with something a good defense was honey and lemon (acid) and my daily glass of wine. Sounds a lot like Kombucha. Thanks Rolf, I'm off to the kitchen.

2:39AM PDT on Apr 11, 2014

Just make your own Kombucha - It is so cheap and easy!
Tea, Sugar, the Kombucha-Mushroom or some liquid Kombucha from the last fermentation to seed it.
Wait a few days and have fun watching the Kombucha grow!
Thats all!
You will start to love your Kombucha - It´s not unusual that Kombucha-Growers talk to their Kombucha-Mushroom like to their Pets.

We also use it making our own Apple-Vinegar by seeding the Home-Grown Apple Cider with it.

5:07PM PST on Jan 25, 2014

Here I go again:

My wife and I live all alone, in a little Brown Jug we call our own.
My wife loves coffee, I love tea, Little Brown Jug we both love thee...
A ha ha you and me, Little Brown Jug how we love thee...

I learned that way back in kindergarten.

That said. Legalize drugs and tax the booty off those things. They are already expensive and the percentage would be more astronomical. Then we could all die sooner...

5:03PM PST on Jan 25, 2014

Here I go again:

My wife and I live all alone, in a little Brown Jug we call our own.
My wife loves coffee, I love tea, Little Brown Jug we both love thee...
A ha ha you and me, Little Brown Jug how we love thee...

I learned that way back in kindergarten.

That said. Legalize drugs and tax the booty off those things. They are already expensive and the percentage would be more astronomical. Then we could all die sooner...

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Disclaimer: The views expressed above are solely those of the author and may not reflect those of
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