If, while looking over the heaps and bundles of landfill that have become the seagull infested borderlands between consuming city and consumed rural land, you thought something along the lines of, “So many damn beige diapers choking our landscape with their utter lack of fashion sense.” Then there is a product tailor-made for your concerns and perceived needs.
Huggies, one of the leading diaper manufactures in the country, has moved away from the quotidian and commonplace beige diaper, and brought a little denim Daisy Duke into the equation. Promoted as a “limited release” (insert diaper joke about limited releases here) these plastic diapers masquerading as denim short-shorts are assured to make your baby lookůwell, kinda weird.
Why is something like this created? Better question is why, in all my cynical and infinite wisdom, am I writing about it?
The television advertisement promoting Huggies Jean Diapers is almost worthy justification for the existence of this utterly preposterous creation (watch it here). With taglines like, “I poo in blue” you have to know that a gaggle of self-satisfied ad-copy men and women are thoroughly enjoying pushing the limits of good taste. So much unbridled enjoyment often leads to criticism and rebukes, as ABC television is refusing to run the advertisement, because they find the word “pooping” to be objectionable, as in “The coolest you’ll look pooping in your pants” (For the record: This is the same network that brought you fine programming like “Cougar Town” and “Wife Swap”).