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A Diaper That is Full: Full of Denim Fashion

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A Diaper That is Full: Full of Denim Fashion

If, while looking over the heaps and bundles of landfill that have become the seagull infested borderlands between consuming city and consumed rural land, you thought something along the lines of, “So many damn beige diapers choking our landscape with their utter lack of fashion sense.” Then there is a product tailor-made for your concerns and perceived needs.

Huggies, one of the leading diaper manufactures in the country, has moved away from the quotidian and commonplace beige diaper, and brought a little denim Daisy Duke into the equation. Promoted as a “limited release” (insert diaper joke about limited releases here) these plastic diapers masquerading as denim short-shorts are assured to make your baby look…well, kinda weird.

Why is something like this created? Better question is why, in all my cynical and infinite wisdom, am I writing about it?

The television advertisement promoting Huggies Jean Diapers is almost worthy justification for the existence of this utterly preposterous creation (watch it here). With taglines like, “I poo in blue” you have to know that a gaggle of self-satisfied ad-copy men and women are thoroughly enjoying pushing the limits of good taste. So much unbridled enjoyment often leads to criticism and rebukes, as ABC television is refusing to run the advertisement, because they find the word “pooping” to be objectionable, as in “The coolest you’ll look pooping in your pants” (For the record: This is the same network that brought you fine programming like “Cougar Town” and “Wife Swap”).

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Eric Steinman

Eric Steinman is a freelance writer based in Rhinebeck, NY. He regularly writes about food, music, art, architecture, and culture and is a regular contributor to Bon Appétit among other publications.


+ add your own
2:52PM PST on Dec 14, 2010

I thought that it was a cute ad...but would still advise people to use cloth.

9:29AM PDT on Aug 31, 2010

I litterally stood there in shock the first time I saw the commercial. It's ridiculous!Diapers go UNDER the clothes. And as it is generally socially acceptable to have a bare diaper, why do we need to pretend it's something else? There are few places where you really can't just have your kid in a diaper, and a denim diaper wouldn't be acceptable there either.

1:06AM PDT on Aug 26, 2010

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6:38PM PDT on Aug 6, 2010

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12:48AM PDT on Jul 3, 2010

there are compostable diapers, vanessa, though i have to admit we never treid them. i wouldn't compost them at home anyway.

9:48PM PDT on Jun 26, 2010

I don't see the problem with putting a print on your diaper whether it be denim or Disney.

12:12AM PDT on Jun 18, 2010

I am glad that my kids are out of diapers. Even if they weren't, I think this is ridiculous. If diaper companies feel the need to come up with something new, what about diapers that are made of recycled materials, or diapers that can be composted.

3:02PM PDT on Jun 14, 2010

it is paedophilic, coprophilic and disgusting

6:38AM PDT on Jun 12, 2010

this is absurd a waste of money.

12:04PM PDT on Jun 6, 2010


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Disclaimer: The views expressed above are solely those of the author and may not reflect those of
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