Airbrushed ADs Banned in the U.K.
Julia Roberts has topped People Magazine’s 100 Most Beautiful People more times than anyone else in the world, but that doesn’t mean she’s immune to a little digital touch-up.
Cosmetics giant L’OReal landed in hot water with British MP Jo Swinson, who stated that advertisements depicting Roberts and supermodel Christy Turlington exemplified the “dishonest and misleading nature of excessive retouching”.
Swinson brought her complaints to the Advertising Standards Authority (ASA), the British advertising industry self-regulatory organization. Despite L’Oreal’s insistence that the Photoshop jobs were “accurate illustrations” of Roberts and Turlington, the ASA banned the campaigns from publication today.
Turlington’s advertisement was for The Eraser, an anti-aging foundation. The photograph appears as if parts of Turlington’s face was covered in the foundation and parts of it weren’t. The parts that aren’t covered by foundation made Turlington, a longtime smoker, appear as if she shaved two decades off of her 42-year-old face.
But the ASA can only base their ban on assumptions — L’Oreal declined to provide “before” images because Roberts’ contract prevented their release. Swinson was outraged by this refusal, telling The Guardian that, “It shows just how ridiculous things have become when there is such fear over an unairbrushed photo that even the advertising regulator isn’t permitted to see it.”
If advertisers and magazines can find flaws in the most beautiful women in the world, what does that say for the rest of us?!
Do you agree with the ban? Do you think airbrushing is out of control?
Photo credits: Wikimedia Commons