I am passionate about creating ultimate experiences and I had an opportunity to attend an exclusive Platinum Member event that was hosted by Tony Robbins a year and a half ago. I was there to assist Esther Perel in a workshop that we ran for over 130 people as one of the segments of the 6 day event. I have never been to a Tony Robbins event before so I had no idea what I was getting myself into.
The topic was around how to have a fulfilling relationship and get the love you are looking for. It was in one word: magical. Tony is a master and his brilliance was a spectacle worth experiencing. It was a mixture of rock concert, spiritual awakening, resort living and adrenaline pumping tunes. I danced, cried, sat in awe, thought and ideated. I felt like I was immersed into the Tony Robbins universe, we were in Scotland but we could have been anywhere. Besides seeing the men dressed in Kilts at a formal dinner and having a castle be the backdrop to two evening meals I kept forgetting where we were. Scotland played a role in the production but it was by no means the main event. Tony was, and boy is he ever, THE main event. At this event you felt that he was personally observing everyone and everything with such intent that his presence is the horse power driving the group forward. He doesn’t stop often and it was commonplace for the day’s events to spill well into the early morning hours and dinner was often a forgotten memory. Hours swirled into each other at such a rapid rate that you lost sense of the day or hour. It didn’t seem to matter and everyone was a willing and active participant in going with Tony’s flow.
As a studier of people doing this work I have to say that Tony is someone who has found and embraced his gift. He is also using it to help people live up to their true potential. His language is directed towards the individual who is super ambitious and thirsty for growth and success. His approach is more football coach then spiritual guru but when he looks you in the eye and asks you what is bothering you he takes on the empathy of a doting mother. People opened their hearts and shared their deepest fears in front of the other 130 people as readily as one would rattle off a grocery list. He creates a safe space and people share. This is one of his clear messages, support others, listen and learn. When someone stands up to share a challenge, nobody will go anywhere until they feel that they have some completion on their questions. Even if it’s midnight and you have not eaten in 7 hours. You stay and you support.
The other experience that Tony provides is giving you many “zone” moments. You know what I mean when I say that right? For me this often happens when I am working out and I feel like I could run 100 miles and my heart is bursting with excitement. I feel amazing! Tony Robbins creates these moments and they are inserted sporadically throughout the experience. These “zone” moments are used as a tool to provoke breakthroughs. Tony believes that breakthrough moments are an opportunity for real change. When you have an epiphany or awakening you can either step through it or not. If you do not step through it, you miss it. He creates this through using inspirational talk, music and challenging questions, like “do you want to be half-assed in life?” Nobody in attendance to one of these events is going to agree with that statement. He also has catch phrases and the audience finishes some of this key sentences, and he repeats these often. He will say that the repetition is part of the process of change. It also bonds the crowd; they chant, dance and allow their bodies to feel the change as they mouth the words. At times this aspect seemed a bit strange but then you realize its all part of getting people to believe in the possibility. These moments allow one to go to a place of euphoria and self-belief that they cannot do on their own. Take that feeling away and make change in your life. That is the recipe.