Sian Meades, creator of food and lifestyle blog Domestic Sluttery, says that “returning to treats we had in our youth fits nicely into our current obsession with nostalgia. We really like sharing our food, so things such as marshmallows divide up easily and that’s a big part of their appeal – much like with cupcakes, cake pops and brownies.”
This all comes on the heels of the popularity of Marshmallow Fluff, a retro-branded sweet creme made out of liquefied marshmallows that is designed for classic ’50s-style US bakes such as whoopee pies. Meades tells us that the marshmallows craze is much more than a deep dive into retro food love – they actually have a food heritage that reaches right back to the ancient Egyptians, who mixed the sap of the marshmallow plant with honey to make sweets.
The modern marshmallow was developed by the French in the 1800s, when French cooks combined marshmallow sap with sugar and egg whites to make the contemporary confection. Later, the Girl Scouts adopted campfire-roasted marshmallows as their sweet of choice courtesy of a recipe published in their official handbook.
So why exactly are we so into the past, even when it comes to food? “It’s definitely about the recession,” says Wright. “When I was looking for a product to bring to market, I read through all the Mintel reports – and my distillation is that people are short on money and have found new ways to get together and indulge themselves around food.”
What do you think of the current marshmallow trend? Do you love the sweet treat? Tell us your thoughts in the comments!
Source: The Guardian