Do you support corporate responsibility for climate? If you’re still working on your back-to-school shopping list, you can plan that shopping with climate change in mind.
Before you spend another dime, there are a few things you should know. The back-to-school shopping season is second only to the holiday shopping season in generating revenue. In 2008 the top 100 brands spent over $100 billion dollars on advertising in the United States. All that requires energy, packaging, and transportation — all contributing factors in climate change.
Big business is a chief source of global warming pollution, but back-to-school doesn’t have to mean business as usual. Consumers who are well-informed have the power to change the way companies do business!
The nonprofit organization Climate Counts is a collaborative effort to bring consumers and companies together in the fight against global climate change. In order to promote awareness among consumers, Climate Counts scores companies on their climate impact.
For the Back-2-Cool Campaign, Climate Counts is taking a look at back-to-school ads from the apparel, electronics, food products, and Internet/software industries to keep consumers informed about the actions of the companies behind the ads.
Join the Back-2-Cool Campaign and become a climate-conscious consumer. Learn what companies are doing — or not doing — about climate change.
Next: How Companies are Scored and Getting Results
Photo courtesy of www.climatecounts.org