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Back-to-Cool: Shopping with Climate Change in Mind

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Back-to-Cool: Shopping with Climate Change in Mind

Do you support corporate responsibility for climate? If you’re still working on your back-to-school shopping list, you can plan that shopping with climate change in mind.

Before you spend another dime, there are a few things you should know. The back-to-school shopping season is second only to the holiday shopping season in generating revenue. In 2008 the top 100 brands spent over $100 billion dollars on advertising in the United States. All that requires energy, packaging, and transportation — all contributing factors in climate change.

Big business is a chief source of global warming pollution, but back-to-school doesn’t have to mean business as usual. Consumers who are well-informed have the power to change the way companies do business!

Back-2-Cool
The nonprofit organization Climate Counts is a collaborative effort to bring consumers and companies together in the fight against global climate change. In order to promote awareness among consumers, Climate Counts scores companies on their climate impact.

For the Back-2-Cool Campaign, Climate Counts is taking a look at back-to-school ads from the apparel, electronics, food products, and Internet/software industries to keep consumers informed about the actions of the companies behind the ads.

Join the Back-2-Cool Campaign and become a climate-conscious consumer. Learn what companies are doing — or not doing — about climate change.

Next: How Companies are Scored and Getting Results

Photo courtesy of www.climatecounts.org

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Ann Pietrangelo

Ann Pietrangelo is the author of No More Secs! Living, Laughing & Loving Despite Multiple Sclerosis and Catch That Look: Living, Laughing & Loving Despite Triple-Negative Breast Cancer. She is a freelance writer and member of the American Society of Journalists and Authors. Follow on Twitter @AnnPietrangelo

90 comments

+ add your own
2:41AM PDT on Mar 26, 2011

Thanks for the article.

2:32AM PST on Mar 1, 2011

Thanks for the info.

8:14AM PDT on Sep 9, 2010

Thanks for posting.

7:58AM PDT on Sep 8, 2010

Thanks

12:48AM PDT on Sep 8, 2010

noted :-)

2:53AM PDT on Sep 7, 2010

good

12:48AM PDT on Sep 6, 2010

READ!

5:08PM PDT on Sep 5, 2010

I checked out climatecounts.org and the corporate footprints scores. How interesting! Since I live in the country, I have practically stopped going in to town to shop. I order most everything online and do not expedite shipping. The shippers I use are the ones who are most concerned about our climate and only deliver in the area when they have many deliveries! Good information. Thanks!

12:40PM PDT on Sep 5, 2010

thanks...

12:27PM PDT on Sep 5, 2010

noted

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