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Boycott Reebok: Sexist Company

Boycott Reebok: Sexist Company

Reebok stoops to an all-time low with its misogynistic advertising campaign, which instructs presumably men to “Cheat on Your Girlfriend, Not on Your Workout.” And, considering the company was just handed a $25 million fine for false product claims, that’s saying something.

The advertisement appeared throughout Germany but has since been pulled due to an outraged public response via Twitter. A spokesperson for the ad Dan Sarro was quoted in one article for having said: “The signs were removed as soon as we were made aware of them. I can assure you that Reebok does not condone this message or cheating in any way. We apologize for the offensive nature of these materials, and are disappointed that they appeared at all.”

If Reebok does not condone this message or cheating, why did the company have such an ad created, authorize it for public release, and authorize the large sums of money that were spent on such an ad? Let’s face it: in the corporate world, many signatures are typically required for an advertising campaign to finally become public. Not only is Reebok’s message unacceptable, promoting infidelity, being pro-cheating at all, and downright disgusting to women, the company clearly lacks accountability for its disturbing ad.

This type of derogatory corporate practice is inexcusable. Tell Reebok that women are worth far more than any workout, deserve the respect of the men (or women) they date, and that misogynistic ads are unacceptable.

What You Can Do:
-Boycott Reebok products–don’t pay a cent for this type of abuse toward women;
-E-mail the company to share your thoughts;
-Write a letter to the corporate leaders of Reebok who are showing no leadership at all;
-Send them a message via Twitter;
-Tell everyone you know so they can boycott Reebok as well.

Read more: Community Service, Conscious Consumer, Do Good, General Health, Make a Difference, Michelle Schoffro Cook, Product Recalls, Smart Shopping, Women's Health, , , ,

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Michelle Schoffro Cook

Michelle Schoffro Cook, MSc, RNCP, ROHP, DNM, PhD is an international best-selling and 17-time book author and board-certified doctor of natural medicine, whose works include: 60 Seconds to Slim, Weekend Wonder Detox, Healing Recipes, The Vitality Diet, Allergy-Proof, Arthritis-Proof, Total Body Detox, The Life Force Diet, The Ultimate pH Solution, The 4-Week Ultimate Body Detox Plan, and her new book The Probiotic Promise. Subscribe to her free e-magazine World's Healthiest News at to receive monthly health news, tips, recipes and more. Follow her on Twitter @mschoffrocook and Facebook.


+ add your own
6:49PM PST on Nov 11, 2012

Marketing sure comes up with some really dumb ideas...

12:37AM PST on Nov 11, 2012


9:54AM PDT on Jul 14, 2012


9:22AM PDT on Jun 6, 2012

so long reebok, you rat bastards

12:11AM PDT on Apr 18, 2012

I have not bought anything from Reebok for many years. Nor will I start.

7:20AM PDT on Apr 13, 2012

You bet I will boycott and sign the petition. Thanks for the heads up Michelle.

9:04AM PDT on Apr 4, 2012

good to know

9:08PM PDT on Mar 29, 2012

I say boycott all shoes that's made of animal skin!

8:33AM PDT on Mar 29, 2012

wow, reebok needs to get it together...

4:56AM PDT on Mar 29, 2012

Yes I´ll write these idiots. I have a lot comments for can copy to them.
Thank you !

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Disclaimer: The views expressed above are solely those of the author and may not reflect those of
Care2, Inc., its employees or advertisers.

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