How many millions of dollars does it take to buy an election? In the case of Monsanto, DuPont, Pepsi and other giants in agri-business, it takes about $45 million.
That’s how much these giants of the food industry spent to successfully defeat California Proposition 37, which would have required a label on genetically-modified foods (GMOs). In the end, the corporate-backed “No” campaign won out 53.1% to the grassroots “Yes” campaign’s 46.9%. And that’s a stark contrast from just a few months ago, when polls showed that California voters approved of the measure 3-to-1.
California would have been the first state in the United States to require such labeling, joining the European Union and several other nations across the globe in giving consumers the right to know if their foods are science experiments. In a country where 70-80% of foods are genetically modified in some way, and where the science on whether GMOs are safe or not isn’t 100% clear, California would have become a trailblazer in the food movement.
Before Mosanto et al.’s millions came around , polls showed that California voters approved of the measure 3-to-1. Then the ”No” campaign poured its money into television advertisements, like the one you’ll see on the next page.
Earlier: 6 Controversial Ballot Measures