By Robin Shreeves, MNN.com
KFC wants to donate up $8.5 million to Susan G. Komen for the Cure and has already donated over $2.6 million. That’s a lot of money to help find a cure for breast cancer. How can anyone have a problem with that?
KFC’s “Buckets for the Cure” campaign has met with some skepticism because of the way KFC is raising the money. The fast food company is donating fifty cents from every pink bucket of grilled or fried chicken that is purchased through participating KFC restaurants.
The problem many people see is that fast food like fried chicken and even fatty grilled chicken may contribute to health problems, like obesity, that are considered cancer risks.
CNN reports that Barbara Brenner, executive director of Breast Cancer Action, has a problem with the pink buckets and calls them “pinkwashing.” Pinkwashing is a term used for unhealthy products that go pink for a short time, usually during breast cancer awareness month. The companies slap a pink ribbon on the product’s packaging and promise to donate a small fraction to breast cancer research.
Brenner also has a problem with the Komen Foundation.
Next: The Komen controversy