Dogs are the star of media these days. They capture our eyes and our hearts. So, it makes sense that companies would spend enormous amounts of money featuring them in commercials. I love the preview I saw of the Volkswagen upcoming Super Bowl advertisement. Called “The Bark Side” on YouTube, the dogs are barking to a Star Wars theme. Very creative and if you watch carefully, the dogs are wagging their tails, have relaxed body positions, and are enjoying every second of it. It’s very obvious to me that they were trained using reward based positive training methods.
The Bark Side: 2012 Volkswagen Game Day Commercial Teaser
At over 10 million views so far on YouTube, I wouldn’t be surprised if Volkswagen is the real winner of the 2012 Super Bowl.
Next: The Dark Side of Companies Exploiting Dogs in Advertising