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Domino’s Debuts Vegan Pizza, But You Can’t Have Any

Domino’s Debuts Vegan Pizza, But You Can’t Have Any

Pizza Hut’s head chef recently told Yahoo, “Consumers always want more cheese.” He must have forgotten vegans, one of the fastest growing food demographics in the world. Vegans don’t eat cheese (or any dairy) but many still love pizza.

That’s why Domino’s, one of Pizza Hut’s competitors, recently announced that it would offer a family-size pizza with vegetables and a soy-based topping for about $20. But don’t get too excited–the vegan pizza will be available only in Israel.

According to NPR’s food blog, The Salt, “it all started with a Facebook campaign led by Vegan Friendly, a group that promotes the vegan lifestyle in Israel. Vegan Friendly claims to have a virtual community of 30,000 vegans in Israel, and has stamped hundreds of stores and restaurants with its vegan-friendly seal. The vegans wanted pizza, and they weren’t going to stop until they got it.”

Inundated with requests for animal-free pizza, Domino’s, which operates 50 locations in Israel, finally acquiesced.

So does this mean that American vegans will soon be able to order animal-free pizza from the comfort of their own couch? Not likely. Apparently, vegans in the U.S. haven’t made nearly the impression on Domino’s that Israeli vegans did.

“We’ll be paying attention to [the vegan pizza in Israel], but it’s not something we’re working on here in the U.S.,” Domino’s spokesman Tim McIntyre told The Salt.

What gives? According to a 2011 poll conducted by Harris Interactive over 7 million Americans (about 2.5 percent of the total population) self-identify as vegan. Even major pop culture figures like Bill Clinton, Ellen Degeneres, Ozzy Osbourne and Mike Tyson have all gone vegan, touting amazing health benefits. That’s no small potatoes, and it could represent a huge new market for the pizza industry. But instead of capitalizing on this untapped audience (that’s what corporations are supposed to do, right?) Domino’s has decided to ignore U.S. vegans.

Here is your chance to speak up, American vegan pizza-lovers. Sign this petition asking Domino’s to bring vegan pizza to the U.S.!

Read more: Diet & Nutrition, Food, News & Issues, Vegan, , , , , , , ,

Image via mpd01605

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Beth Buczynski

Beth is a freelance writer and editor living in the Rocky Mountain West. So far, Beth has lived in or near three major U.S. mountain ranges, and is passionate about protecting the important ecosystems they represent. Follow Beth on Twitter as @ecosphericblog or check out her blog.

129 comments

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11:32AM PST on Jan 7, 2014

Yes I am a huge supporter of this. I am vegan and had a lot of trouble buying vegan pizza. Everyone asks you to make your own. But you can't buy from Domino's or Pizza hut its so annoying. In the end I found them in Holland and Barratt's.

8:25AM PST on Jan 4, 2014

Make your own...it's usually better that way!

8:45PM PST on Jan 2, 2014

I would just look for another pizza place at www.mypizza411.com The best site to look for a pizza near you.

9:51AM PST on Jan 2, 2014

It's healthier to make pizza at home, no matter what your diet is. Plus with it at home it decreases the chances GREATLY of cross-contamination if you have food allergies, your if your religion doesn't allow for you to eat even something that has touch an animal/certain animal

11:23AM PST on Jan 1, 2014

oh well, i can make my own

7:21PM PST on Dec 30, 2013

I gave up on buying pizza out long ago. I make my own instead. I use Vegan Mozzarella, veggies, and home made veggie meats. the Pizzas come out far more tasty, less expensive, and are quick and easy to make. Why want to buy the Pizza from a restaurant when mine are only going to taste better in every way?

2:46AM PST on Dec 30, 2013

I think those on less common diets should be catered for too. Im on a very strict low carb diet but it seems sugar is put into nearly everything.

2:55PM PST on Dec 29, 2013

It's a start!

2:04AM PST on Dec 28, 2013

Thanks for the article.

12:05AM PST on Dec 28, 2013

Maybe they realize they are cheap bastards and that they would complain that it's made in a same premise as where meat is handle. Good riddance.

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Disclaimer: The views expressed above are solely those of the author and may not reflect those of
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