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Dr. Bronner’s Magic Soaps Launches Bathtub Tour

Armed with a giant bathtub, a psychedelic fire truck, and their legendary fair trade organic soap, Dr. Bronner’s is planning to bathe tens of thousands of festival-goers up and down the West Coast with what David Bronner, President of the 63-year-old brand calls an “Interblastive Foam Experience.”

Dubbed the ALL-ONE Ark, this massive bathtub fitted with giant bottles of Dr. Bronner’s legendary fair trade organic soap has already been a source of joy and cleanliness for thousands of festival-goers.

Way more fun than your standard camp shower, the ALL-ONE Ark is ecologically friendly to boot because the foam blast uses only a fraction of the water compared to a normal shower.

All one Ark promo from Tim Clark on Vimeo.

“My grandfather Emanuel Bronner created the liquid soap that people love today, but what is less well-known, is that my father Jim Bronner invented the leading Class-A firefighting foam used by firefighters in structure and forest fires across the country,” said David Bronner. “The ALL-ONE Ark Interblastive Foam Experience brings together my grandfather and father’s visions and allows us to share the joy of foam with thousands of people.”

The ALL-ONE Ark team hopes that by interacting with festival participants they will create and opportunity to educate them on the importance of supporting organic and fair trade agriculture, as well as on the many uses of industrial hemp, a crop that is still illegal to grow in the U.S.

The ALL-ONE Ark tour will be a non-stop adventure through some of the West Coast’s hottest summer tickets, including:

Harmony Festival, Santa Rosa, CA, June 10-13
Sonic Bloom
, Georgetown, CO, June 24-26
High Sierra Music Festival
, Quincy, CA, June 30 to July 3
Wanderlust
, Squaw Valley, CA, July 28-31
Summer Meltdown,
Darrington, WA, August 12-14
Seattle Hempfest
, Seattle, WA, August 19-21

At most events The ALL-ONE Ark will be joined by the Dr. Bronner’s ALL-ONE Kitchen which serves fair trade organic vegan food, much of it made with Dr. Bronner’s newly-launched virgin organic coconut oil and plenty of highly nutritious hemp seed.

Also Check Out:
7 Ways To Clean With Castile Soap
Bar Soap: Easy Greening
Contaminated Soap Can Spread Bacteria

Image Credit: Dr. Bronner’s Magic Soaps

Read more: Bed & Bath, Conscious Consumer, Environment, Green, Home, Non-Toxic Cleaning, Videos, Videos, , , , , , , , ,

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Beth Buczynski

Beth is a freelance writer and editor living in the Rocky Mountain West. So far, Beth has lived in or near three major U.S. mountain ranges, and is passionate about protecting the important ecosystems they represent. Follow Beth on Twitter as @ecosphericblog or check out her blog.

49 comments

+ add your own
11:09AM PDT on Oct 22, 2011

cool

12:44PM PDT on Oct 10, 2011

cool

1:12AM PDT on Jun 23, 2011

Very interesting!

3:36PM PDT on Jun 15, 2011

noted with thanks

3:16PM PDT on Jun 10, 2011

very cool, wish I could join!

12:29AM PDT on Jun 9, 2011

at the risk of raining on everyone's parade - or, in this case, bathtub tour - a recent article on the Care2 website (see below) lists Dr. Bronner's products as containing palm oil, the production of which is responsible for the degradation of orangutan habitat. perhaps all lovers of Dr. Bronner's could petiton the company to find an alternative to this destructive ingredient...
here's the link to the story:
http://www.care2.com/greenliving/how-to-stop-buying-palm-oil-and-help-save-the-orangutans.html?page=2

2:41PM PDT on Jun 8, 2011

I love Dr. Bronners soap!

7:57AM PDT on Jun 7, 2011

I'm so impressed with this company! Just imagine what this country would be like if ALL the business were like them - willing to give back something to the community as well as make a profit. Sigh....

2:35AM PDT on Jun 7, 2011

funny

2:29PM PDT on Jun 6, 2011

Fabulous idea - very creative marketing. I love this soap. Wish they would come to Canada.

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Disclaimer: The views expressed above are solely those of the author and may not reflect those of
Care2, Inc., its employees or advertisers.

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