Does Ellen’s Vegan Site Conflict with a Cover Girl Endorsement?

By Lacy J. Hansen for

The term vegan is showing up at more and more locations all the time. Is it just a trend? Is the popularity of the vegan diet a result of animal rights activists? Or are people seriously looking at the facts and being persuaded to ditch all meats and animal products for their health? Whatever the reasons, expect the term to be even more popular as celebrity Ellen DeGeneres just launched her very own vegan site this week.

DeGeneres was influenced by a multitude of sources as she made the leap to a vegan diet in 2008. DeGeneres mentions being impacted by the books, Skinny Bitch and Diet for a New America. She was also influenced from the documentaries, “Earthlings” and “Meet Your Meat.”

DeGeneres now has great affection for the vegan lifestyle and wanted to share her passion with a new website. The site is called “Going Vegan with Ellen.” At this portal site from, readers will be introduced to the all-plant diet and learn how to cut animal products from their diets.

DeGeneres has faced some criticism for this development, though. She has had an ongoing relationship with Cover Girl, one of the largest brands in the United States that conducts animal testing on its products. Many are confused by the hypocrisy that the vegan promotion and cosmetic company relationship seem to present. It’s unclear if DeGeneres knew of the animal testing when she signed with Cover Girl, or if her site and vegan efforts are financed by her Cover Girl earnings. Regardless, her site and efforts to promote the vegan lifestyle are forging forward.

The site will include vegan recipes, advice for beginners, frequently asked questions, and book and film resources.

While the site is endorsed by several other vegan celebrities, the statistics about a plant-based diet may speak louder than any trendy celeb spokesperson. At the time of this site launch the American Dietetic Association has supported scientific studies that have confirmed multiple health benefits of the vegan diet. It’s been confirmed that vegan and vegetarian diets are related to lower cholesterol levels, lower heart disease risks, lower blood pressure levels, reduced hypertension risks, lower type 2 diabetes risks, lower body fat, and an overall cancer risk reduction. In addition, continued studies are showing that a vegan diet can reverse diabetes, heart disease, and even cancer.

The facts speak volumes of why one would want to change their diet to a vegan one. As more studies confirm DeGeneres’s convictions, it seems likely many among us could be “Going Vegan with Ellen.”

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Erica S.

Yes it most certainly is a conflict and hypocrisy at it's worst. She is supporting and profiting from a company that has no problem with animal testing. It is extremely disappointing, to say the least.

Patricia H.
Patricia H.2 years ago

Just Go Vegan

Daphne H.
Daphne H.2 years ago


Julie Cordner
Julie Cordner2 years ago

It's very disappointing if Ellen is being hypocritical - since she is pretty well the 'cover girl' for the Vegan movement in some ways... let's hope she does the research and uncovers the facts she needs to know to make a stand - and ditch the contract if it contradicts her beliefs.

Duane B.
.2 years ago

Thank you for sharing.

Martha Nieto
Martha Nieto3 years ago

Reading all the comments I must ask: So is Ellen finally vegan or not?

Michael Berry
Michael Berry3 years ago

Ellen has done so much to promote Vegan/Vegetarianism, that I can forgive her anything. She must have influenced millions.

Mandy Harker
Mandy H.3 years ago

The fact that she's still allowing her face and name to be associated with Cover Girl goes to show that she's more likely to be in it for the health reasons rather then the animals. The double standeds here really annoy me and if she truely wants to make a difference to the animals she'd end the contract and deal with the money loss. I do it every day, paying for more expensive cosmetics because my morals are far more important then the money, I put up with IBS that could be helped with the return to a meat diet(or so I've been told) but I couldn't do that to the animals or to my morals.
However I know that she's pretty influential in America(no so much her in Australia, I don't even see ads for her show) so this is a big help for the animals who are at the hands of the meat industry.

Dagmar Breg
Past Member 3 years ago

Easy, sleezy Covergirl

Marianne B.
MARIA B.3 years ago

Reading all the controversy, I see that this article has been going on for over a year. I emailed her personally regarding this, but I'm sure she has a secretary that threw it in the trash.