START A PETITION 27,000,000 members: the world's largest community for good

Does Ellen’s Vegan Site Conflict with a Cover Girl Endorsement?

Does Ellen’s Vegan Site Conflict with a Cover Girl Endorsement?

By Lacy J. Hansen for

The term vegan is showing up at more and more locations all the time. Is it just a trend? Is the popularity of the vegan diet a result of animal rights activists? Or are people seriously looking at the facts and being persuaded to ditch all meats and animal products for their health? Whatever the reasons, expect the term to be even more popular as celebrity Ellen DeGeneres just launched her very own vegan site this week.

DeGeneres was influenced by a multitude of sources as she made the leap to a vegan diet in 2008. DeGeneres mentions being impacted by the books, Skinny Bitch and Diet for a New America. She was also influenced from the documentaries, “Earthlings” and “Meet Your Meat.”

DeGeneres now has great affection for the vegan lifestyle and wanted to share her passion with a new website. The site is called “Going Vegan with Ellen.” At this portal site from, readers will be introduced to the all-plant diet and learn how to cut animal products from their diets.

DeGeneres has faced some criticism for this development, though. She has had an ongoing relationship with Cover Girl, one of the largest brands in the United States that conducts animal testing on its products. Many are confused by the hypocrisy that the vegan promotion and cosmetic company relationship seem to present. It’s unclear if DeGeneres knew of the animal testing when she signed with Cover Girl, or if her site and vegan efforts are financed by her Cover Girl earnings. Regardless, her site and efforts to promote the vegan lifestyle are forging forward.

The site will include vegan recipes, advice for beginners, frequently asked questions, and book and film resources.

While the site is endorsed by several other vegan celebrities, the statistics about a plant-based diet may speak louder than any trendy celeb spokesperson. At the time of this site launch the American Dietetic Association has supported scientific studies that have confirmed multiple health benefits of the vegan diet. It’s been confirmed that vegan and vegetarian diets are related to lower cholesterol levels, lower heart disease risks, lower blood pressure levels, reduced hypertension risks, lower type 2 diabetes risks, lower body fat, and an overall cancer risk reduction. In addition, continued studies are showing that a vegan diet can reverse diabetes, heart disease, and even cancer.

The facts speak volumes of why one would want to change their diet to a vegan one. As more studies confirm DeGeneres’s convictions, it seems likely many among us could be “Going Vegan with Ellen.”

Read more: Celebrities, Do Good, Health, Make-Up, Vegan, , , ,

have you shared this story yet?

go ahead, give it a little love


+ add your own
2:00PM PDT on Oct 6, 2013

Yes it most certainly is a conflict and hypocrisy at it's worst. She is supporting and profiting from a company that has no problem with animal testing. It is extremely disappointing, to say the least.

12:36AM PDT on Apr 23, 2013

Just Go Vegan

3:49AM PDT on Mar 28, 2013


3:51AM PDT on Mar 18, 2013

It's very disappointing if Ellen is being hypocritical - since she is pretty well the 'cover girl' for the Vegan movement in some ways... let's hope she does the research and uncovers the facts she needs to know to make a stand - and ditch the contract if it contradicts her beliefs.

5:48AM PST on Dec 10, 2012

Thank you for sharing.

9:02PM PDT on Oct 28, 2012

Reading all the comments I must ask: So is Ellen finally vegan or not?

1:35PM PDT on Oct 26, 2012

Ellen has done so much to promote Vegan/Vegetarianism, that I can forgive her anything. She must have influenced millions.

10:05AM PDT on Sep 4, 2012

The fact that she's still allowing her face and name to be associated with Cover Girl goes to show that she's more likely to be in it for the health reasons rather then the animals. The double standeds here really annoy me and if she truely wants to make a difference to the animals she'd end the contract and deal with the money loss. I do it every day, paying for more expensive cosmetics because my morals are far more important then the money, I put up with IBS that could be helped with the return to a meat diet(or so I've been told) but I couldn't do that to the animals or to my morals.
However I know that she's pretty influential in America(no so much her in Australia, I don't even see ads for her show) so this is a big help for the animals who are at the hands of the meat industry.

8:40AM PDT on Sep 4, 2012

Easy, sleezy Covergirl

11:20AM PDT on Aug 15, 2012

Reading all the controversy, I see that this article has been going on for over a year. I emailed her personally regarding this, but I'm sure she has a secretary that threw it in the trash.

add your comment

Disclaimer: The views expressed above are solely those of the author and may not reflect those of
Care2, Inc., its employees or advertisers.

people are talking

Whatever works!

People shouldn't be encouraged to adopt an animal companion on the spur of the moment, it's a seriou…

Selling cats like cars....i don't think may be a unique idea--but were they really good hom…

Shared, thanks.


Select names from your address book   |   Help

We hate spam. We do not sell or share the email addresses you provide.

site feedback


Problem on this page? Briefly let us know what isn't working for you and we'll try to make it right!