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Loading...Ethical Fashion Cleans Up Pollution (with video)
- Ronnie Citron-Fink
- August 11, 2011
- 9:07 am
- 35 comments
Can “design thinking” imbue a wide spectrum of solutions to help clean up pollution problems? Conscious designers in the fashion world are connecting the dots between design, the environment and our health.
According to an article in the Ecologist, the London College of Fashion unveiled a dress that can purify polluted air through a chemical reaction on the surface of the fabric. Considered to be “ethical fashion,” the concept of using textiles to absorb pollution and clean the air you breathe seems to be attracting much interest – Eco-detergent brand Ecover is involved in the project.
Ethical fashion, widely defined as clothes with a reduced environmental impact, has now gone a step further in introducing fabric that, it is claimed, actually reverses the environmental impact of air pollution. ~ Ecologist
The dress was created by Catalytic Clothing. They claim the dress can reverse the environmental impact of air pollution.
“Exposure to airborne pollutants presents a risk to human health and also has a detrimental effect on ecosystems and vegetation…The widespread introduction of Catalytic Clothing would dramatically reduce the level of airborne pollutants, thereby improving the quality of life for all members of society.” ~ Catalytic Clothing
Check out this video featuring a model wearing an air purifying dress – background track by Radiohead.
(Fe) Catalytic Clothing from Protein® on Vimeo.
Curious about a car that removes ozone, walls that breathe, buildings that eat smog and how communities are reducing air pollution?
Read: Clean Air Design: 5 Cool Picks
Credit: Catalytic Clothing
Read more: Conscious Consumer, EcoNesting, Fashion, Videos, Videos, air pollution, clean air, clothing, design, dresses, ethical fashion, Fashion, MCAF, pollution
Ronnie Citron-Fink
Ronnie Citron-Fink is a writer, editor and educator. She has written hundreds of articles about sustainable living, the environment, design, and family life for websites, books and magazines. Ronnie is the creator of Econesting, and the managing editor of Moms Clean Air Force. Ronnie was named one of the Top Ten Living Green Experts by Yahoo. Ronnie lives in New York with her family.
Disclaimer: The views expressed above are solely those of the author and may
not reflect those of
Care2, Inc., its employees or advertisers.
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35 comments
+ add your ownInteresting article!
Thanks for the article.
This might bè an excellent idea for children who are suffering from ASTMA. I right away start thinking about pyjama's, bedlinnen, wallpaper (wallcloth ), tapestry, curtains, etc !!!
interesting, thanks
Oh my! Does it attract pollution? I wonder if we won't find out down the road that this was somehow dangerous for our health. I think its so amazing that they can do this.....but should they?
Interesting.
Interesting. The world needs more sustainable products.
I don't know; anything that is about "fashion" is suspect to me, being from egoic desire to look appealing. I wish it wasn't such a big industry.
thanks for the article
Interesting.
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