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Ethical Fashion Cleans Up Pollution (with video)

Can “design thinking” imbue a wide spectrum of solutions to help clean up pollution problems? Conscious designers in the fashion world are connecting the dots between design, the environment and our health.

According to an article in the Ecologist, the London College of Fashion unveiled a dress that can purify polluted air through a chemical reaction on the surface of the fabric. Considered to be “ethical fashion,” the concept of using textiles to absorb pollution and clean the air you breathe seems to be attracting much interest – Eco-detergent brand Ecover is involved in the project.

Ethical fashion, widely defined as clothes with a reduced environmental impact, has now gone a step further in introducing fabric that, it is claimed, actually reverses the environmental impact of air pollution. ~ Ecologist

The dress was created by Catalytic Clothing. They claim the dress can reverse the environmental impact of air pollution.

“Exposure to airborne pollutants presents a risk to human health and also has a detrimental effect on ecosystems and vegetation…The widespread introduction of Catalytic Clothing would dramatically reduce the level of airborne pollutants, thereby improving the quality of life for all members of society.” ~ Catalytic Clothing

Check out this video featuring a model wearing an air purifying dress – background track by Radiohead.

(Fe) Catalytic Clothing from Protein® on Vimeo.

Curious about a car that removes ozone, walls that breathe, buildings that eat smog and how communities are reducing air pollution?
Read: Clean Air Design: 5 Cool Picks

Credit: Catalytic Clothing

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Ronnie Citron-Fink

Ronnie Citron-Fink is a writer, editor and educator. She has written hundreds of articles about sustainable living, the environment, design, and family life for websites, books and magazines. Ronnie is the creator of Econesting, and the managing editor of Moms Clean Air Force. Ronnie was named one of the Top Ten Living Green Experts by Yahoo. Ronnie lives in New York with her family.


+ add your own
1:53PM PDT on Jul 2, 2012

Interesting article!

5:41AM PDT on Mar 22, 2012

Thanks for the article.

6:54AM PDT on Oct 31, 2011

This might bè an excellent idea for children who are suffering from ASTMA. I right away start thinking about pyjama's, bedlinnen, wallpaper (wallcloth ), tapestry, curtains, etc !!!

6:56PM PDT on Oct 13, 2011

interesting, thanks

9:57AM PDT on Oct 12, 2011

Oh my! Does it attract pollution? I wonder if we won't find out down the road that this was somehow dangerous for our health. I think its so amazing that they can do this.....but should they?

2:58PM PDT on Sep 12, 2011


8:37PM PDT on Sep 8, 2011

Interesting. The world needs more sustainable products.

2:22PM PDT on Aug 22, 2011

I don't know; anything that is about "fashion" is suspect to me, being from egoic desire to look appealing. I wish it wasn't such a big industry.

11:16AM PDT on Aug 21, 2011

thanks for the article

9:25AM PDT on Aug 20, 2011


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Disclaimer: The views expressed above are solely those of the author and may not reflect those of
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