Fashion Photos Against Social Injustice (Slideshow)

Style Quotidien, an online fashion magazine, recently released a new photo series focused on the disconnect between wealthy consumers and third world factory workers. The series, “Balance of Power,” was shot by photographer and environmental artist Olivier Rieu, and aims to draw attention to unsustainable consumer demand and the perils of cheap mass production of goods.

The magazine describes:

“There is such a disconnect when we walk into a clean and pretty store to buy the items so artfully displayed in the window. Would we feel as comfortable with our purchases if we had to stare directly into the eyes of the underpaid, hungry and tired workers who made them?”

In order to highlight this incongruity, the photos are shot in the style of a fashion photo shoot—but with the uncomfortable, inhumane history of the clothes’ production present in the background.

Click through to view photos from “Balance of Power.”

(click here to view larger)

Jessica Jabroux, editor of Style Quotidien, suggests that this photo series “will have more impact to the viewer because it isn’t sanctimonious or preachy.”

(click here to view larger)

Model Alessandra Pozzi played the glamorous, thoughtless consumer, while the workers were played by Zhang Rong, Guo Zhanqing, Lu Lei, Li Xiaoyu, and Yu Meng.

(click here to view larger)

For the shoot, Parisian stylist Céline Seguin aimed to dress the model in styles that allude to and mimic the most iconic designers in fashion. The makeup artist was Sandrine Bohair and the stylist was Kim Chincholle.

(click here to view larger)

What do you think of this photo series? Does it effectively speak against social injustice? Does it glamorize inequity, or does the contrast within the photos deliver a powerful message? Tell us in the comments!


The Story of Stuff and Why We’re Addicts
Like Daughter, Like Mother: The Consumer Doppelganger Effect
This Black Friday Send Corporate America a Message and Just Say No

Love This? Never Miss Another Story.


Catherine A.
Catherine A.20 days ago

I got this blog site through my friends and when I searched this really there were informative articles at the place.

William G.
.11 months ago

Thanks a lot for publishing the new good stuff for us. I’ll really get the great advantage from your good stuff. sareesDesigner

.about a year ago

I suppose I've selected an unbelievable and interesting blog. Salwar suits

Sando H.
Past Member 1 years ago

I suppose I've selected an unbelievable and interesting blog. bubblegum casting reviews

Big Show
Big Show1 years ago

Your blogs stuff is purely enough for me personally.celebrity fashion blog

Michealclark Michealclark
Past Member 1 years ago

I’m trampled for the blogs writings and also blogs.
bubblegum casting

Romanoaura Romanoaura

The blog and data in this, is very good and informative also.

joan calabrese mon cheri

Stenpney John
Past Member 1 years ago

Quickly this site will indisputably be famous among all blogging people, because of its fastidious articles or reviews.


Heidi H.
Past Member 3 years ago

You don't know where your clothes are made. In order for a designer to claim their clothes were made in a fair trade or European country, they just need to have the garment sent to these countries where the garment will be stitched with a couple of stitches and the label can legally read: Made in ____. It hides the real truth of the garment's manufacture as that of being in a place where the workers are underpaid or exploited.

Nicole Gorman
Nicole Gorman3 years ago

I think it's an interesting idea, but it really didn't seem that powerful image wise to me.