In a quirky twist on a classic Christmas tradition, Freaky, the evil twin of Frosty the snowman, scares the sugarplums out of unsuspecting shoppers.
Freaky, a man dressed up in a snowman costume, stands motionless, so people think he is merely a large and festive decoration on the street, but then he lurches forward as passersby come near. The reactions are hilarious, as you can see for yourself above.
On Facebook, Jay Lichtenberger, one of the Scary Snowman masterminds, describes the process:
There are many factors that go into making this prank happen. First thing we (me and Brian) have to do is find a decent spot to park to setup the camera where there will be nothing blocking the view. After we find a spot I place the wireless mic and snowman cam (Kodak zi8) in the head. Then I go ahead and put a fresh carrot on. At this point I call Brian’s cell phone and through a bluetooth earpiece Brian and I can communicate. Next I take the bottom part of the costume and help Brian get into it. After that I place the head on. Brain gets into position and I recheck the camera and audio levels to be sure everything is framed up and sounding good.
Brian’s hearing and sight are limited, so when a person is coming from behind I can tell him what is going on and when to turn, or not to turn depending on the person. We trust our great judge of character when choosing who to make a move on. [Let's] be real, we do not want anyone to have a heart attack on our behalf. After we get a great reaction I chase the person down to ask permission to put them in the video. Sometimes while this is happening Brian has already scared someone else and I miss the chance to get that person’s permission. So you may see some blurred faces here and there.
Freaky was in Boston this year, but in previous years he has made appearances in New York City and on the Jersey Shore.
Freaky, not surprisingly, now has his own YouTube channel (over 90 million views) and a Facebook page.