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Fruit Juices: Don’t Let the “Pure” Label Fool You

Fruit Juices: Don’t Let the “Pure” Label Fool You

Can you believe anything big corporations tell you these days…especially if it has to do with healthy, natural food?  Recent media attention is shining a harsh light on the use of “pure” to describe beverages such as mass-produced, big-brand orange juices like Minute Maid, Tropicana, Simply Orange, and Florida’s Natural.

It is probably not news to you that the processing part of these manufactured drinks removes most of the essential, healthy elements of the juice; however, did you know that the companies add artificial flavoring back into juice that has been de-oxygenated and stored for up to a year?

Year-old juice with artificial flavor is not my idea of pure. If you really want orange juice, consider making it yourself – it isn’t that hard, takes about a minute, and ultimately it is cheaper than buying cartons of low-quality orange drink.  You can use an inexpensive manual juicer or splurge for an automated version.  If you have a high-powered blender that will pulverize the seeds, you can peel and blend whole oranges for a whole juice experience.

Alternatively, you can get your orange fix, complete with fiber, by tearing into a whole juicy orange and benefit from the truly pure health properties it provides.

Adapted with permission from World’s Healthiest News by Michelle Schoffro Cook, PhD.  Subscribe to my free e-newsletter World’s Healthiest News for more health tips, news, and recipes.

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Michelle Schoffro Cook

Michelle Schoffro Cook, MSc, RNCP, ROHP, DNM, PhD is an international best-selling and 17-time book author and board-certified doctor of natural medicine, whose works include: 60 Seconds to Slim, Weekend Wonder Detox, Healing Recipes, The Vitality Diet, Allergy-Proof, Arthritis-Proof, Total Body Detox, The Life Force Diet, The Ultimate pH Solution, The 4-Week Ultimate Body Detox Plan, and her new book The Probiotic Promise. Subscribe to her free e-magazine World's Healthiest News at to receive monthly health news, tips, recipes and more. Follow her on Twitter @mschoffrocook and Facebook.


+ add your own
11:00AM PST on Feb 19, 2014


10:43AM PST on Jan 8, 2014

Thanks for sharing.

3:05PM PDT on Apr 20, 2013

I only buy juice for mixing cocktails!! Thanks

7:57AM PDT on Apr 20, 2013

good to know

7:38PM PST on Feb 26, 2013


5:57PM PST on Jan 20, 2013


7:51AM PST on Jan 20, 2013

Thank you for sharing.

3:46AM PDT on Aug 24, 2012

I Avoid Packaged Fruit Juices...Thank you For The Info...!

2:47AM PDT on Aug 21, 2012

Najveci uzrok svake bolesti je stres.

4:02PM PDT on Aug 20, 2012


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