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‘Got Milk?’ Gets Tossed for New Marketing Campaign

‘Got Milk?’ Gets Tossed for New Marketing Campaign

It all started in 1994 when supermodel Naomi Campbell donned the iconic milk mustache in the first “Got Milk?” campaign to sell the misconception that the dairy industry has your best interest at heart. Since then, countless celebrities have joined the milk pushing campaign to “improve milk’s image” and convey the idea that “everybody drinks milk, even cool successful people.”

Milk consumption is declining and sales are down, which means the dairy industry has to come up with a new way to push its agenda. A new campaign will premiere on Tuesday with the slogan “Milk Life” and will feature ordinary people selling the idea that milk is the perfect protein rich food that YOU need to be consuming for ultimate health and wellness. “We want to show how milk can help you power through everyday moments and everyday achievements,” said Sal Taibi, president of Lowe Campbell Ewald, the agency involved in the “Got Milk” ads, about the 50 million dollar marketing effort.

We all know this isn’t true and that the milk and dairy industry pushes several misconceptions about milk and its byproducts while covering up and glazing over the fact that its animals are used and abused in inconceivable ways. ”Milk is a rich source of protein. There are 8 grams of protein in every 8-ounce serving of it,” said Julia Kadison, interim CEO for MilkPEP, which represents milk processors around the nation, but plant-based protein options are plentiful, delicious and cruelty-free while having health benefits beyond their mucus-forming milky counterparts.

Got milk? How about got almond milk? Or soy milk? Coconut milk? Hemp milk? Rice milk? Instead of Milk life, try plant life instead. Your body and the animals will thank you.

Article by Marie Mooney


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Read more: Drinks, Eating for Health, Food, Nature, Nature & Wildlife

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Kara, selected from ecorazzi

Ecorazzi has been providing the latest in green gossip since August 2006. The environment is serious stuff. The same goes for animal rights and humanitarian issues. But that doesn't mean that it needs to be complex and boring! Ecorazzi takes the latest in celebrity gossip and entertainment news and filters out all of the fluff. What's left are fun and interesting stories that you want to hear about, without the guilt.


+ add your own
2:34PM PST on Feb 15, 2015

I only drink coconut milk :) thanks for sharing

8:01AM PDT on Mar 30, 2014

Got milk? How about got almond milk? Or soy milk? Coconut milk? Hemp milk? Rice milk?

It's very expensive. :-(

7:32PM PDT on Mar 29, 2014

Thank you!

1:06PM PDT on Mar 11, 2014


1:34PM PDT on Mar 10, 2014

Sorry, but I disagree with having absolutely no milk products in your diet. Whenever I don't get enough calcium, I have problems with bones, nails and hair, not to mention weight gain. There are components in REAL, (not skimmed) whole milk - hopefully low-heat pasteurized - that benefit us. And for those who haven't ever farmed, a dairy cow produces 6-8 gallons of milk a day, and its calf can only drink about 3, so what a ridiculous waste it would be to toss out the other 5 gallons!

7:55AM PDT on Mar 9, 2014

i don't expect the dairy industry to promote plant milks. what was the actual point of this post?

3:25AM PDT on Mar 9, 2014


12:25AM PST on Mar 9, 2014

Got cruelty?

8:36PM PST on Mar 8, 2014


4:09PM PST on Mar 8, 2014


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Disclaimer: The views expressed above are solely those of the author and may not reflect those of
Care2, Inc., its employees or advertisers.

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